Gabriella Sannino, Author at Search Engine People

4 Common Copywriting Mistakes Everyone Makes

Gabriella Sannino — Fri, 16 May 2014 17:25:00 +0000

Seasoned copywriter gives you the heads-up on 4 common writing mistakes and how to spot them

The post 4 Common Copywriting Mistakes Everyone Makes appeared first on Search Engine People.

7 Step Blueprint To Personal Branding

Gabriella Sannino — Wed, 26 Dec 2012 14:25:00 +0000

The story told online by your search results is your personal brand. Here is how to write it yourself.

The post 7 Step Blueprint To Personal Branding appeared first on Search Engine People.

Your Brand’s Google Autocomplete Reputation Is Evil [Fix This]

Gabriella Sannino — Thu, 11 Oct 2012 16:25:00 +0000

A couple of years ago, Google Auto complete was not a problem for companies and brands. They just had to monitor their page rankings. Today, there are so many things to watch out for when it comes to managing your reputation online. Bad reviews and negative comments can hurt your brand if you are not vigilant. If would like to see how Google Autocomplete is affecting your brand, search your name now. You might be surprised at what you discover.

The post Your Brand’s Google Autocomplete Reputation Is Evil [Fix This] appeared first on Search Engine People.

Twitter Newbie: 5 Mistakes That Can Get You Blocked, Ignored or Unfollowed

Gabriella Sannino — Tue, 18 Sep 2012 16:25:00 +0000

It's not that difficult to navigate Twitter, but, as a new user, some basic know how to make your experience more enjoyable and productive.

The post Twitter Newbie: 5 Mistakes That Can Get You Blocked, Ignored or Unfollowed appeared first on Search Engine People.

5 Reputation Management Fails: Mistakes You Can’t Afford to Make

Gabriella Sannino — Thu, 19 Jul 2012 13:25:00 +0000

I can guarantee this. If you make the five online reputation mistakes listed here you'll be taking huge leaps towards making your nightmares come true.

The post 5 Reputation Management Fails: Mistakes You Can’t Afford to Make appeared first on Search Engine People.

Online Reputation Management: What It Means to You

Gabriella Sannino — Thu, 31 May 2012 13:25:00 +0000

How many searches do you think Google sees in a month? 88 billion. How many adults in the US are online? 75%! What do they do there? They shop, search and share. Once you know the answers to these questions, you'll start to understand why Online Reputation Management (or ORM as it's known in the [...]

The post Online Reputation Management: What It Means to You appeared first on Search Engine People.

Transparent SEO: So Clear You Can’t See It

Gabriella Sannino — Wed, 25 Apr 2012 13:25:00 +0000

SEO shouldn't leave a print, an aftertaste; it shouldn't be seen or heard. That way Google is happy -- and so are you.

The post Transparent SEO: So Clear You Can’t See It appeared first on Search Engine People.

Writing for a Living: How We Feed the Content Machine

Gabriella Sannino — Thu, 22 Mar 2012 16:25:00 +0000

Writing. Not sometimes, not once a week, not every now and then for your blog -- but writing to make your daily living. How does that work?

The post Writing for a Living: How We Feed the Content Machine appeared first on Search Engine People.

Are You a Social Media Beginner? Begin Here…

Gabriella Sannino — Wed, 04 Jan 2012 17:25:00 +0000

As a small business entrepreneur, your web presence should be a top priority regardless of whether your online activity is at the core of your venture or a mere supplement to an existing brick and mortar. The process of harnessing the marketing potential of the World Wide Web has many facets, but one of the [...]

The post Are You a Social Media Beginner? Begin Here… appeared first on Search Engine People.

You Gotta Be Crazy To Do SEO – But We’d Do It Again In A Heartbeat

Gabriella Sannino — Wed, 07 Dec 2011 14:25:00 +0000

So what keeps optimizers digging in their heels? Why are there any left? Because, with few exceptions, we love what we do. You have to love this job to keep it.

The post You Gotta Be Crazy To Do SEO – But We’d Do It Again In A Heartbeat appeared first on Search Engine People.