Garrett French, Author at Search Engine People

6 Ways to Help Non-SEOs Spot Link Opportunities

Garrett French — Wed, 19 Jan 2011 15:47:39 +0000

How are you, the inhouse link builder, supposed to take advantage of the MASSIVE (and sprawling) opportunity that is your organization's existing workforce? SEO-ignorance, an already-heavy workload and undefined link acquisition processes also contribute to making link opportunity spotting a difficult skill to teach. Further complicating the matter, link opportunities are defined by the linkable [...]

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7 Ways to Measure the Link Opportunities in Your Keyword Space

Garrett French — Tue, 27 Apr 2010 11:44:39 +0000

Knowing the quantity and quality of a given type of link opportunity in your keyword space will help you choose the right direction for your link building campaign. Here is a process for quickly querying your space to identify where the best opportunities are. (Note: To thank early adopters during the launch of their new [...]

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The Holiday Link Building Blitz: A Plan for eCommerce Sites

Garrett French — Tue, 03 Nov 2009 16:53:04 +0000

Wait, what are you doing reading this introduction? There's no time... it's already "Week One" of our link building blitz plan! Like the great holiday and Cyber Monday deals on your site, your company's link building opportunities won't last long... But, if you start now,right now, you'll have a serious shot at scoring some great [...]

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The International Link Building Guide

Garrett French — Wed, 08 Jul 2009 10:57:27 +0000

International link building poses many unique challenges for link builders, not least of which are language and cultural barriers as well as effectively qualifying prospects for their impact on the search engine of your target country. International link building requires a minor feat of mental gymnastics, too: the links you're building are international only to [...]

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17 Ways to Accelerate Links to Your Link Bait (and Other Highly Linkable Content)

Garrett French — Tue, 05 May 2009 15:21:32 +0000

Linkable content often does not receive the attention required for substantial link acquisition. This article outlines a simple process for identifying link prospects for any content that hasn't accelerated link acquisition the way you had hoped.

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