Gary Dek, Author at Search Engine People

Top 5 Social Media Marketing Tips For Small Businesses

Gary Dek — Fri, 01 Apr 2016 12:55:00 +0000

The social media strategy you use can determine the success or failure of an online marketing campaign. Many social media managers and website owners don't do proper research. They are often wasting valuable resources working on social media activities that don't produce any reward, such as click-through traffic or engagement. There are parts of a [...]

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Social Signals Suck: Why Google Still Prefers The Gameable Link

Gary Dek — Thu, 08 Oct 2015 13:50:00 +0000

Aren't you tired of constantly hearing about how Google is going to replace traditional links with social links soon? Every few months, an "expert" publishes a case study explaining that social links are ranking factors, and then surmises that social media will become the new SEO in a couple years. While this is a great [...]

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How To Execute A Killer Outreach and Link Building Campaign

Gary Dek — Wed, 24 Jun 2015 13:50:00 +0000

I cringe every time a blogger says "content is king". I don't think content has ever been king because the cliche implies that content trumps all and we all know that just isn't true. Content alone does not drive traffic to a new blog. In fact, great content is only self-sustaining when you already have [...]

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How To Plan Your Business Blog

Gary Dek — Mon, 23 Mar 2015 14:55:28 +0000

By now, everyone knows that a business must have a web presence to remain competitive. The question is how to make the most of a business blog so you get a positive ROI. If you, your CEO, or marketing manager is unsure of the benefits of blogging, consider the following advantages of growing a business [...]

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8 Types of Blog Posts That Earn You More Traffic and Shares

Gary Dek — Mon, 22 Dec 2014 14:25:35 +0000

Some bloggers won't admit it, but they're addicted to stats. Perhaps you're "guilty" of the habit of constantly checking how many visitors you've had after publishing a new post; and then you feel down because you're not getting as much traffic as you expected. There are many factors that determine the success of a post [...]

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