Gaurav Sharma, Author at Search Engine People

How Influencers Can Stand Out on Social Media

Gaurav Sharma — Mon, 16 Jul 2018 12:49:00 +0000

Influencer marketing saw 198% rise in 2017 owing to its efficiency at spreading brand awareness and generating leads. In fact, 39% of marketers believe that influence-generated content is capable of outperforming brand content. We can full well expect 2018 to continue to be the year of the influencer. Influencers are bound to dominate our social [...]

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5 Top KPIs for Measuring SEO Performance in 2018

Gaurav Sharma — Thu, 12 Apr 2018 12:49:00 +0000

With digitization, Search Engine Optimization (SEO) has undoubtedly become an integral part of any business that has an online presence. Millions of users are searching the internet every day to find something or the other. And SEO can certainly improve your search rankings. However, it is getting increasingly difficult to keep up with the continually [...]

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How To Double Your App Downloads With App Store Optimization

Gaurav Sharma — Mon, 20 Nov 2017 13:49:00 +0000

So you’ve studied your target audience for a long time and created an app that perfectly solves their challenges. You’ve gone the extra mile and put in efforts to create a great user interface and interesting tutorials too. But somehow your app still isn’t being downloaded as much as you had expected. If this [...]

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