Gennaro Cuofano, Author at Search Engine People

How To Steal Featured Snippets With Your Blog

Gennaro Cuofano — Tue, 24 Jul 2018 12:49:00 +0000

Pubcon, Las Vegas, November 2017. Gary Illyes from Google mentioned making content Voice Assistant friendly as one of the most critical aspects for SEO in the years to come. With the WordLift team, we’ve been committed to this for over a year and a half now. In fact, making your content voice friendly is [...]

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The Featured Snippet vs. The Knowledge Panel

Gennaro Cuofano — Tue, 10 Apr 2018 12:49:00 +0000

In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and the knowledge panel. Those are two features of Google which are critical because they allow you to have an understanding of how search is evolving toward voice search. Thus, to keep up with how SEO [...]

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The Featured Snippet Framework: How I Became A Featured Snippet

Gennaro Cuofano — Tue, 06 Mar 2018 13:49:00 +0000

With the team at WordLift, we try to experiment on a daily basis to keep up with Google’s search algorithm evolution. In fact, Google’s search algorithm is a sort of black box, where you know the input A and output B but can’t be sure of what happened within the black box that made [...]

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Semantic SEO 101: How to enhance your SEO strategy with Semantic Technologies

Gennaro Cuofano — Thu, 04 Jan 2018 17:37:00 +0000

With the team at WordLift our mission is to democratise Semantic Technologies to make them accessible to anyone that has a website. In fact, today the big players that are taking advantage of those technologies gained an edge in the digital marketing space. Although the objective seems ambitious at first, it is already achievable. [...]

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How To Optimize Your Site To Get DuckDuckGo Traffic

Gennaro Cuofano — Wed, 25 Oct 2017 12:49:00 +0000

A couple of months ago I was exploring with my blog the possibility of expanding my reach beyond Google. As part of the team at WordLift, we run several experiments on a weekly basis to understand what strategies and tactics make search engines prefer web pages over others. That is why I decided to [...]

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Voice Search: Personal Assistants Search Optimization

Gennaro Cuofano — Tue, 22 Aug 2017 12:49:00 +0000

With a staggering 20% of queries going through our vocal assistant and its incredible growth; no surprise Voice Search got elected as the most important phenomenon of 2017. Away from the buzzwords and hype, personal assistants search optimization (PASO) is a reality. I want to show what we learned through the experiments done with the [...]

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How To Get Your Featured Snippet

Gennaro Cuofano — Wed, 21 Jun 2017 12:49:00 +0000

When you pose a question to Google, the first result you get is Ranking 1. In short, that is the first result of the SERP (search engine research pages). Until recently a content marketer goal was to reach the SERP. So, once a piece of content reached Google’s first pages, that was good enough. [...]

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