Geordan Johnston, Author at Search Engine People https://www.searchenginepeople.com/blog/author/geordan Canada's Search and Social Media Authority Fri, 06 Jun 2025 15:57:38 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Geordan Johnston, Author at Search Engine People https://www.searchenginepeople.com/blog/author/geordan 32 32 B2B Sales Process Optimization For the Best Possible Closing Rate https://www.searchenginepeople.com/blog/b2b-sales-process-optimization-for-the-best-possible-closing-rate.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/b2b-sales-process-optimization-for-the-best-possible-closing-rate.html#comments Fri, 06 Jun 2025 15:45:12 +0000 https://www.searchenginepeople.com/?p=93271 In the ultra competitive, ever hungry for continuous growth world we live in, a steady stream of qualified leads is the lifeblood of any successful B2B organization. And where are many of these crucial leads originating? Digital marketing. From compelling content to targeted advertising, your online efforts are likely generating valuable prospects. But are you [...]

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]]> https://www.searchenginepeople.com/blog/b2b-sales-process-optimization-for-the-best-possible-closing-rate.html/feed 1 Is Radio Advertising Effective? https://www.searchenginepeople.com/blog/is-radio-advertising-effective.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 29 Jul 2020 14:58:56 +0000 https://www.searchenginepeople.com/?p=77334&preview=true&preview_id=77334 While other forms of marketing and advertising are on the rise, don’t count out radio just yet. The truth of the matter is that radio advertising can be very effective in a number of ways:  as one part of an overall marketing mix  for the right businesses/at the right time  with the right conditions  with the right expectations    I know firsthand that radio is a great place to reach and influence people. I used to [...]

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