Glenn Friesen, Author at Search Engine People https://www.searchenginepeople.com/blog/author/glennfriesen Canada's Search and Social Media Authority Wed, 22 Oct 2014 15:23:28 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Glenn Friesen, Author at Search Engine People https://www.searchenginepeople.com/blog/author/glennfriesen 32 32 Keyword Research Tools For Local Markets https://www.searchenginepeople.com/blog/local-search-keyword-tools.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 07 Jun 2012 16:25:00 +0000 https://www.searchenginepeople.com/?p=27704 The Key Differences Between Regular and Local Keyword Research Regular or "global" keyword research is meant to be widespread; whereas local keyword research is meant to be more targeted. Because of this key difference -- especially outside of large urban centers -- finding and listing local keywords can definitely be much more difficult than finding [...]

The post Keyword Research Tools For Local Markets appeared first on Search Engine People.

]]> What’s the ROI?: Measurement and Valuation of Social Media Accounts as Intangible Assets. https://www.searchenginepeople.com/blog/social-roi-control.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/social-roi-control.html#comments Wed, 11 Apr 2012 16:25:59 +0000 https://www.searchenginepeople.com/?p=26055 Can accounting really be more important than control in the awesome world of social media? I'd say so. Success in social media has to be about delivering value. Doing meaningful things. Earning and deserving attention. And then, accounting for that awesome activity afterward.

The post What’s the ROI?: Measurement and Valuation of Social Media Accounts as Intangible Assets. appeared first on Search Engine People.

]]> https://www.searchenginepeople.com/blog/social-roi-control.html/feed 2 When is SEO inappropriate? https://www.searchenginepeople.com/blog/seo-not-needed.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/seo-not-needed.html#comments Tue, 28 Feb 2012 14:25:27 +0000 https://www.searchenginepeople.com/?p=25267 SEO is inappropriate when one doesn't want a page or domain to be found, crawled, or indexed by a search engine.

The post When is SEO inappropriate? appeared first on Search Engine People.

]]> https://www.searchenginepeople.com/blog/seo-not-needed.html/feed 4 Using Statistics For Illumination Rather Than For Support https://www.searchenginepeople.com/blog/statistics-support.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 24 Jan 2012 20:25:03 +0000 https://www.searchenginepeople.com/?p=22586 "He uses statistics as a drunken man uses lampposts - for support rather than for illumination."

The post Using Statistics For Illumination Rather Than For Support appeared first on Search Engine People.

]]> Keyword Syncretism: How To Abandon The One True Keyword & Live In The Real World https://www.searchenginepeople.com/blog/multiple-keywords-research.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 01 Dec 2011 14:25:51 +0000 https://www.searchenginepeople.com/?p=20198 Like so many, when I first started in SEO, I thought of a short list of keywords as the central point for which all marketing efforts should revolve -- my one-true-keyword was the "sun" my work revolved around.

The flaw in this thinking, I found, is not in the solar system model; but in the quantity of suns for which my efforts were revolving.

The post Keyword Syncretism: How To Abandon The One True Keyword & Live In The Real World appeared first on Search Engine People.

]]>