Hazel Mae Pan, Author at Search Engine People

Use Google Analytics To Get Actionable Data

Hazel Mae Pan — Fri, 18 Nov 2016 18:02:00 +0000

Here are some facts: The online retail business market is estimated to reach USD 6.7 trillion in 2020. - Frost & Sullivan, 2015 90% of consumers research online before buying. - MyCustomer, 2012 60% of consumers start their research using a search engine. - RetailingToday, 2013 Google controls 65% of online search. - SearchEngineLand, 2015 [...]

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Funny: Humor Can Work In PPC Ads

Hazel Mae Pan — Tue, 27 Sep 2016 12:58:00 +0000

Should you add humor to your pay-per-click (PPC) ads, or are PPC ads best left as they traditionally are: concise, informative, and with a straightforward, non-humorous call to action? One side says yes, and another says, not really. Marketing professors at the University of Massachusetts/Amherst Thomas Madden and Marc Weinberger have published numerous studies on [...]

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Pinterest Tools For Marketers And Social Media Managers

Hazel Mae Pan — Tue, 24 May 2016 13:15:00 +0000

Pinterest is an emerging social media powerhouse that has not been included in most marketers’ and social media managers’ priority mediums compared to mainstays such as Facebook, Twitter, Google+, or Instagram. However, with its rapidly booming stats, that may soon change. In a recent report by PewResearch, 31% of adult internet users are [...]

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How to Create High-Quality Blog Graphics

Hazel Mae Pan — Wed, 27 Jan 2016 13:50:00 +0000

Creating high-quality blog graphics is an integral part to producing a catchy, highly shareable post. According to media theorist John Berger, in his book Ways of Seeing, "Seeing comes before words." This statement supports the assertion that high-quality blog graphics can attract (or repel) readers instantly and affect them viscerally, without them having to read [...]

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