Heba Hosny, Author at Search Engine People

Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]

Heba Hosny — Tue, 14 Nov 2017 13:49:00 +0000

Throughout my article Memories of A Content Marketing Guru (1), I detailed proven customer retention tactics as well as content marketing best practices based on my personal experience. In this article, I will be presenting a detailed case study showcasing how to create a stellar customer experience (CX) during the product pre-launching, presales and [...]

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It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]

Heba Hosny — Thu, 14 Sep 2017 12:49:00 +0000

[clickToTweet tweet="Google only loves you when everyone loves you first - Wendy Piersall" quote="Google only loves you when everyone loves you first - Wendy Piersall"] Google’s unpredictable algorithms updates and ever-changing ranking criteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to [...]

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How To Give Your Copywriting A Conversion-Focused Uplift [Examples]

Heba Hosny — Tue, 13 Jun 2017 12:49:00 +0000

“Your readers should feel so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide” - Joseph Sugarman Wikipedia defines copywriting as “the act of writing text for the purpose of advertising or other forms of marketing. The product, called [...]

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Are You Making These 5 Customer Retention Mistakes? Pardon Your Poor ROI!

Heba Hosny — Tue, 21 Mar 2017 12:48:00 +0000

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services that they feel compelled to use them often. In other words, if you can get [...]

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Jaw-Dropping 2017 B2B Content Marketing Controversies (and What Can You Do About Them) [Stats]

Heba Hosny — Mon, 06 Feb 2017 13:50:00 +0000

“If utopian fiction became the new trend, I wouldn’t read it.” – Veronica Roth It’s that time of a year again…The internet is showered with experts claiming that they have nailed 2017 content marketing trends, predictions, benchmarks …you name it. By the end of 2015, after immersing myself in the next-year-predictions avalanche, I wrote a [...]

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Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)

Heba Hosny — Tue, 08 Nov 2016 12:54:00 +0000

The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) How to Become a High Paid Influencer? (Part 4) This comprehensive series is sequential. For maximum value, [...]

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Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

Heba Hosny — Tue, 31 May 2016 13:41:00 +0000

The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend that you read the previous articles before proceeding. How can you come up with creative [...]

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Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)

Heba Hosny — Mon, 28 Mar 2016 12:55:00 +0000

"If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar." - Heba Hosny In the previous article in the "Influencer Marketing 101" series, I detailed how to identify and track the right influencers that [...]

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Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)

Heba Hosny — Tue, 02 Feb 2016 13:43:15 +0000

"Turn strangers into friends Turn friends into customers And then... do the most important job: Turn your customers into salespeople." Seth Godin - Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer marketing focuses on cherry-picking few [...]

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Content Marketing Best Practices You MUST Implement Starting NOW

Heba Hosny — Mon, 07 Dec 2015 14:50:00 +0000

Insanity is..."doing the same thing over and over and expecting a different result." - Albert Einstein As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find unjustifiable regression in some no-brainer B2B content marketing best practices. It's no wonder that [...]

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