Helen M. Overland

How To Filter Out Google Analytics Event Tracking Spam

Helen M. Overland — Thu, 04 Jun 2015 15:25:35 +0000

So you thought you were getting a handle on this whole Google Analytics Referrer spam problem, did you? When referrer spam started being noticed in Google Analytics, people jumped on fixing the problem quickly. If you don't already know what this is - referrer spam is fake visitors to your website for the sole purpose [...]

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How To Remove Bad Reviews From Google Local By Responding

Helen M. Overland — Thu, 19 Feb 2015 15:25:58 +0000

We all know by now that more and more people are using their cell phones to find products and services. In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That's a lot of online Local searches. Google themselves have produced research showing that over 55% of people [...]

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Group URL's Any Way You Want In Google Analytics With Google Tag Manager

Helen M. Overland — Wed, 04 Feb 2015 14:55:32 +0000

...When you Can't Even use a DataLayer! Have you ever needed to change the URL of your pages tracked by Google Analytics, so you can better understand how your content is performing? For example, sometimes your site may have been built so that all of your product pages or blog posts are directly on the [...]

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How to Track Empty Search Results in Google Tag Manager

Helen M. Overland — Tue, 13 Jan 2015 13:30:29 +0000

...When You Can't Edit the Site! Level of difficulty: 3.5/5 Have you ever wondered if people are searching for things on your website and getting NO RESULTS back? If there's anything that says to a potential customer that you can't help them, it's showing them 0 search results and giving them no hope of finding [...]

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How to See If Your Blog is Converting

Helen M. Overland — Wed, 19 Nov 2014 14:25:55 +0000

Everybody's talking about content. Content is the new SEO... content feeds inbound... content drives digital. For most businesses, it's probably true, but how do you find out for sure if your content is driving your business forward? Do you have to suffer a lack of data and make business decisions based only on assumptions? Nope! [...]

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Is Your Website a Crazy, Lonely Salesman?

Helen M. Overland — Mon, 29 Jul 2013 17:25:00 +0000

I mean this question literally, because I've seen hundreds of businesses set up their website just like this. Visitors arrive at a website, and the website doesn't say what it sells, and seems to be talking to itself, ignoring the customer. Imagine walking into a store, and being interested in buying something. You look around [...]

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How Registration Forms Can Affect Your Conversion Rate

Helen M. Overland — Thu, 27 Jun 2013 17:49:15 +0000

Many E-Commerce sites offer you the ability to register on the site to make it easier to shop online. The site can then remember your address, name, email, and shipping details so you don't need to enter them every time you shop with that website. Interestingly though, is the number of E-Commerce sites that require [...]

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SEO Interview with the CPO of Shopify

Helen M. Overland — Tue, 04 Jun 2013 17:25:06 +0000

Recently we had the chance to sit down with Harley Finkelstein, CFO at Shopify. We talked about what the company does, where it comes from and especially about how flexible the site is when it comes to implementing SEO. Transcript Helen: Hello, it's Helen Overland from Search Engine people. I'm here today with [...]

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SERP Optimization: How to Get a Green Checkmark in Google

Helen M. Overland — Tue, 23 Oct 2012 13:25:00 +0000

Getting people to click on your listing on the search results page is either a case of good luck -- or you tweaked everything to make it just so.

Here's how to start making it just so and stop leaving SERP CTR up to chance.

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Google Analytics – Is that really you?

Helen M. Overland — Thu, 21 Jul 2011 15:34:01 +0000

Google Analytics has improved security.

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