IanNaylor, Author at Search Engine People

How To Use Your Dead Competitor Domains To Build Quality Links

IanNaylor — Thu, 05 Jul 2018 12:49:00 +0000

The nature of business is the strong survive and the weak fold, or give up and try something different. But there’s gold in the millions of links to non-trading businesses that smart marketers and companies in the same area can use to their advantage. Follow this guide to see how you can leverage links [...]

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What You Need to Know About The GDPR: How It May Affect Your Business

IanNaylor — Mon, 28 May 2018 12:50:00 +0000

The GDPR is a giant leap forward for online rights. Not only is it about keeping individual data safe and secure, but it’s about firms and companies taking responsibility for their hand in possible data leaks. So, how will this affect your business? And, why should you care about it if you’re not an [...]

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Challenge: How To Retain Your App Users

IanNaylor — Mon, 08 Jan 2018 17:44:00 +0000

There's no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is growing every day. Statista The downside is that your app will be competing in a hotly contested market. The upside is, [...]

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SEO Benefits Of The Progressive Web App

IanNaylor — Tue, 26 Sep 2017 12:49:00 +0000

The app developing world are faced with a problem when it comes to app visibility in the marketplace. Luckily, Progressive Web Applications have come to save the day, and there are hidden SEO benefits by adopting this method as well. Let’s take a look at PWA’s and how they can boost your search engine [...]

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How To Become A Featured Snippet

IanNaylor — Tue, 25 Jul 2017 16:22:44 +0000

First introduced in late 2014, featured snippets are usually shown in response to a question based query, and they display content that answers the question. Featured snippets appear at the very top of the search engine results page (SERP), above all the other results. They always include a link to the page the snippet was [...]

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The Best A/B Testing Tools For Mobile Apps

IanNaylor — Tue, 21 Feb 2017 13:48:00 +0000

A/B testing tools have their origin in web design, and the concept behind them is simple. For example, you’ve got a website with a front page designed to get visitors to buy something. Sales aren’t where you’d hoped they were, and so you look at potential changes that might drive conversions higher. Let’s say you’ve [...]

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