James Duthie, Author at Search Engine People

How To Maximize Existing Link Value With Link Optimization

James Duthie — Thu, 12 Nov 2015 16:30:00 +0000

You've probably seen a story like this before. You win a new client. They've got an extensive network of stores. They've got a good level of consumer awareness. They've been in business, and online, for over 10 years (hello domain authority!). So far, so good. But the news isn't all great. They sell high consideration [...]

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Quantify Objectives To Make Social Measurable

James Duthie — Mon, 16 Feb 2015 18:18:48 +0000

by IntelFreePress One of the primary barriers we encounter when talking to businesses about social media implementation is measurement. For years, web marketers have sold the virtues of web marketing via its accountability. Clicks could be tracked, conversions could be measured & ROI was accountable to the very last dollar. But social media [...]

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3 Key Ingredients To Create Truly Sharable Content

James Duthie — Thu, 05 Jun 2014 17:20:56 +0000

How do I get people to share my content so it spreads and ranks better?

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The 5 A’s of Content Marketing

James Duthie — Thu, 03 Apr 2014 17:50:19 +0000

Marketing through content is one of the pillars of modern SEO. The ideation and generation of content should be based on this model.

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The secrets of the world’s top tech companies revealed

James Duthie — Thu, 07 Jul 2011 18:34:05 +0000

It's Tell The truth day (no, really!) so here we go...

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Is This The Most Damaging Social Media Crisis Ever?!? [SFW]

James Duthie — Thu, 17 Mar 2011 12:14:00 +0000

Australia-based James Duthie takes a look at one of the most damaging social media events.

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Five signs your SEO agency sucks

James Duthie — Thu, 20 Jan 2011 13:36:52 +0000

A couple of months back I wrote a popular little piece on how to spot new SEO clients that may suck. At the same time I happened to be interviewing a bunch of different candidates for a new SEO role within our agency. As it turned out we got a number of applicants from [...]

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Duplicate content penalty: Myth or fact?

James Duthie — Thu, 23 Dec 2010 10:27:37 +0000

Yes... I'm going there. That old chestnut - Google's duplicate content penalty. Some have argued that the penalty simply doesn't exist. And while I tend to agree that a penalty probably doesn't exist for individual pieces of duplicated content, I have never doubted that duplicated domains were a one-way ticket to a Google butt kick. [...]

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Five signs your new SEO client may suck

James Duthie — Thu, 30 Sep 2010 12:32:03 +0000

Sometimes getting business is just not worth it and there's no way your fee will cover time and misery invested in a customer relation gone bad.

Here are 5 telltale signs you might be in a destructive customer relation.

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Yet another SEO analogy

James Duthie — Thu, 29 Jul 2010 10:45:49 +0000

There's nothing like a good analogy! And in SEO circles, we've got plenty of them! Depending on who you ask, SEO is like The Biggest Loser, cooking or even like sex! The reason analogies are so popular in our industry is simple... people just don't get it. SEO is still a mysterious dark art to [...]

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