Jennifer Osborne, Author at Search Engine People

Google’s Leaked API Documents & User Behaviour Signals

Jennifer Osborne — Thu, 30 May 2024 20:35:03 +0000

I want to talk about the Leaked Google Search API document that Rand Fishkin wrote about earlier this week. It’s great to have confirmation on things we already suspected. But as Search Marketers there weren't really a lot of surprises here. The approach we’ve always taken and that we recommend other marketers take is to understand [...]

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Who Mentors the Mentor?

Jennifer Osborne — Mon, 04 Jan 2021 20:47:46 +0000

The Search Engine People Blog is all about sharing Digital Marketing best practices and knowledge to help Grow Businesses. I’m writing this post because one of the most important elements of growing your businesses is growing yourself. When you run a business there is a lot of pressure. New challenges mean that you need to develop new skills. Business growth puts pressure [...]

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So you want a career in SEO?

Jennifer Osborne — Thu, 17 Sep 2009 15:02:50 +0000

To: My Brother’s, Ex Secretary’s, Fathers, Cousin: Thank you for applying for a job with us. I ‘m glad you think this “SEO Thing” might catch on. I also appreciate that you can see a lot of reasons why you would benefit from getting a job with us. As you said in the interview, your [...]

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Key Elements of an Online Community Strategy

Jennifer Osborne — Thu, 03 Jul 2008 11:40:22 +0000

traduction francaise Your boss just read an article on the benefits of online communities... You know, how online community members visit Web sites nine times as often, stayed five times as long, and represented 65% of sales. or maybe how 89% of mid to large sized companies have adopted at least one of six community-building [...]

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Website Transition Planning Critical When Making Changes

Jennifer Osborne — Wed, 25 Jun 2008 15:24:25 +0000

Picture this ... you're ranking really well for an important keyword(s). It's driving a lot of traffic and life is pretty good. You decide it's time to take better advantage of that traffic by giving your site a face lift. The next thing you know, you've fallen out of the SERPS and you're left shaking [...]

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Small Business PPC – 26 Mistakes That Cost You Money

Jennifer Osborne — Mon, 09 Jun 2008 15:32:39 +0000

version Francaise You've decided it's time to get online and what easier way than by starting a PPC campaign? Google has made it so simple that with a few clicks you are well on your way to Digital Marketing Success. except you seem to be spending a lot of money. and you're not really sure [...]

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Huge Growth + Talent Shortage = Increased M & A Activity

Jennifer Osborne — Mon, 12 May 2008 11:31:59 +0000

Last week I wrote about how the SEO industry is growing up. Tremendous growth and low barriers to entry are / will attract many new entrants to the market. But with formal SEO training not yet available on mass (i.e. taught in colleges), this growth is going to leave us with a talent shortage. Essentially, [...]

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SEO is about to Grow Up

Jennifer Osborne — Mon, 05 May 2008 10:52:17 +0000

Those who have been in the industry since the late 90’s have seen huge changes in SEO. The industry has really matured. But in the grand scheme of things, if you were to plot SEO on a product life cycle chart you would see that the industry is still in its’ infancy. Except that we’re [...]

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10 Golden Rules of Blogging

Jennifer Osborne — Mon, 14 Apr 2008 22:33:43 +0000

There is no sales tip in the world that will make your blog convert if it's not a quality blog. Next week I'll write about How to get your Blog Traffic to Convert (part five in a 5 part series on Blog Strategy with a focus on clients). But before we can cover that, you [...]

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Business Blog Benchmarks

Jennifer Osborne — Mon, 07 Apr 2008 11:23:48 +0000

What are realistic measures for your clients blog? You've sold your client on a blog and you've developed a Blog Strategy. Plus you've made the blog much more implementable by coming up with 30 to 50 Blog Post ideas. But for this Blog Strategy to be really successful, one of the most important things that [...]

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