Jennifer Null, Author at Search Engine People https://www.searchenginepeople.com/blog/author/jennifernull Canada's Search and Social Media Authority Fri, 31 May 2013 20:18:04 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Jennifer Null, Author at Search Engine People https://www.searchenginepeople.com/blog/author/jennifernull 32 32 The 7 Deadliest Twitter Mistakes https://www.searchenginepeople.com/blog/7-twitter-mistakes.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/7-twitter-mistakes.html#comments Thu, 25 Aug 2011 18:34:18 +0000 https://www.searchenginepeople.com/?p=18583 Oh noes! Don't do this!

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]]> https://www.searchenginepeople.com/blog/7-twitter-mistakes.html/feed 4 Twitter or Facebook–Which is Better for Business? https://www.searchenginepeople.com/blog/twitter-or-facebook-which-is-better-for-business.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/twitter-or-facebook-which-is-better-for-business.html#comments Fri, 01 Jul 2011 18:34:42 +0000 https://www.searchenginepeople.com/?p=16891 ROI-minded executives worry social media requires a lot of effort for non-quantifiable returns. Rather than launching a broad-scale campaign across multiple platforms, many business leaders feel it's safer to experiment with one platform before going all-out. The two power players are Facebook and Twitter. Both have record-setting usage statistics, and both provide tools for integration [...]

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]]> https://www.searchenginepeople.com/blog/twitter-or-facebook-which-is-better-for-business.html/feed 3 How to Build a Twitter Following for Your Business https://www.searchenginepeople.com/blog/build-twitter-following.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/build-twitter-following.html#comments Thu, 05 May 2011 14:42:00 +0000 https://www.searchenginepeople.com/?p=14650 Twitter is all about following the people and businesses you're interested in and gaining followers in return. It's easy to follow other people--you just click on the "follow" button. But how do you get people to follow you? If you're not already a huge brand name, this can be pretty challenging.

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]]> https://www.searchenginepeople.com/blog/build-twitter-following.html/feed 10 Prevent Your Blog Titles From Sabotaging Your Efforts [Headline Writing 101] https://www.searchenginepeople.com/blog/headline-writing-101.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/headline-writing-101.html#comments Thu, 10 Mar 2011 20:03:00 +0000 https://www.searchenginepeople.com/?p=12678 A good title can do to so-so content what good content can't do to a so-so title: entice click-throughts.

Learn how to craft titles like a pro.

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]]> https://www.searchenginepeople.com/blog/headline-writing-101.html/feed 5 Secrets to Maxing out Your Google Adwords Quality Score https://www.searchenginepeople.com/blog/manage-adwords-quality-score.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/manage-adwords-quality-score.html#comments Thu, 03 Feb 2011 16:33:00 +0000 https://www.searchenginepeople.com/?p=11398 Professional advice on how to manage your Adwords campaign so you pay less and less for better ads.

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