Jennifer Warren, Author at Search Engine People https://www.searchenginepeople.com/blog/author/jenniferwarren Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:08:03 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Jennifer Warren, Author at Search Engine People https://www.searchenginepeople.com/blog/author/jenniferwarren 32 32 How AI-Powered Platforms Find Real, Relevant Traffic For Your Online Ads https://www.searchenginepeople.com/blog/ai-powered-platforms-find-real-relevant-traffic-online-ads.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 19 Jun 2018 12:50:00 +0000 https://www.searchenginepeople.com?p=72745&preview=true&preview_id=72745 Feeling lost! Ain’t you? After all, you have marshalled your mind, money, and matter into creating those stupendous online ad campaigns, only to cold-shouldered by dismissive conversion rates. So, where did things actually go wrong? Why are your online ad campaigns not converting, though things seem incredibly fine on the ad impression front? It’s [...]

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]]> Content-First: the Enemy of Design-first? https://www.searchenginepeople.com/blog/content-first-enemy-design-first.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 25 May 2018 12:49:00 +0000 https://www.searchenginepeople.com?p=72255&preview=true&preview_id=72255 You found the question counterintuitive…right, especially when the online gurus are heavily favoring content-first approach as their go-to strategy for website development process. The most touted payoff of content-first approach is that it fast tracks the website development process. But then, for a moment, forget the recommendations of the online gurus and think for [...]

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]]> 5 Top Design Tips to Create Outstanding CTA Buttons https://www.searchenginepeople.com/blog/5-top-design-tips-create-outstanding-cta-buttons.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 26 Dec 2017 13:49:00 +0000 https://www.searchenginepeople.com?p=70655&preview=true&preview_id=70655 Yours truly was thinking aloud about CTA’s recently: “As in, do CTAs really have the power to make or break website sales, as some inbound experts  confidently claim, as they keep  A/B testing their CTAs, over and over  again?” Trust me, I didn’t have to look far and wide for an answer. Right around [...]

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