Jessica Davis, Author at Search Engine People

How to Stalk Competition & Create an Unbeatable Strategy #Social

Jessica Davis — Mon, 05 Jun 2017 13:25:41 +0000

With social media marketing, analytics tells you only part of the story. Without benchmarking, you’re in the dark about competition and how you’re faring against it. Competitive analysis will help you understand your hold over your market on social media and find ways to expand it. It will also give you proven ideas, strategies and [...]

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How To Easily Find Traffic Smashing Topic Ideas

Jessica Davis — Mon, 10 Apr 2017 12:51:00 +0000

Blogging frequently can increase your website traffic, provided that you have the right content strategy. Content marketing and SEO were never isolated fields, and the more you integrate them, the better results you will see. This post focuses on helping you find content ideas that will smash your website traffic. 1. Configure Intent Into [...]

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How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence

Jessica Davis — Mon, 04 Jul 2016 18:12:00 +0000

Content curation is one of the best ways for businesses to keep their audience constantly engaged on social with minimum effort. By sharing content from relevant and popular sources, small businesses can gain the trust of their audience with ease and build credibility. Curated content is also a great conversation starter. But when curating content [...]

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10 Excellent Twitter Management Tools For Improved Engagement

Jessica Davis — Tue, 23 Feb 2016 13:53:54 +0000

Twitter is probably the most powerful platform for social media marketers. It gives companies the ability to communicate with their audience, find influencers and keep a track of their competitors' activities. As a social media manager, handling everything on Twitter can be tough especially if you have to do it for multiple accounts. This is [...]

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15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox

Jessica Davis — Thu, 04 Feb 2016 13:50:49 +0000

Being a good juggler should probably be one of the necessary qualifications for a social media manager. Managing multiple social media accounts, keeping them updated, finding content for each of them and engaging with the audience; all of it can be time-consuming and difficult to accomplish in a single day. With all of these activities [...]

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Social Media Management Pain Points And How You Can Deal With Them

Jessica Davis — Thu, 17 Sep 2015 14:45:00 +0000

Social media platforms offer entrepreneurs and marketers a great opportunity to boost their business and marketing capabilities by allowing them to connect directly with their audience. And yet, despite all the social media marketing tips and tricks that are freely available on the Internet, you may find it difficult to optimize your brand's social media [...]

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10 Priceless & Powerful Content Curation Tools

Jessica Davis — Thu, 20 Aug 2015 13:50:00 +0000

How Is Content Curation Different From Content Creation? Content curation is the process of discovering, collating, and presenting content relevant to a particular topic. The function of content curation and content creation is similar since both aim at using content to engage target audiences on social media. Content creation allows you to create and share [...]

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5 Really Useful Tips On Connecting With Social Media Influencers

Jessica Davis — Tue, 16 Jun 2015 13:50:41 +0000

Influencer marketing is more than just another trend in digital media. It continues to gain popularity because it's powerful and its impact reflects on the bottom line of your business. In fact, a report by SocialChorus reveals that posts by influencers receive 16 times higher engagement than paid and owned media . Influencers are consumers [...]

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Using Content Discovery & Curation To Power Content

Jessica Davis — Thu, 05 Feb 2015 16:23:50 +0000

A common goal of content and social media marketing campaigns is to drive more traffic to our websites. Businesses swear by the power of great content in engaging their target audience and encouraging them to interact more often and more personally with their brand. Authoritative, useful and share-worthy content is the first step to attracting [...]

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Learn From The Relation Between Mass Psychology and Content Marketing

Jessica Davis — Thu, 06 Feb 2014 14:25:45 +0000

Audience at Tomorrowland. Photo by Mixtribe Photo At the base of all content marketing initiatives is the desire to attract, acquire and engage a target audience that is clearly defined and understood. This target market segment functions largely as a group - and understanding the dynamics, as well as the psychology of the masses [...]

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