JoAnne Hart, Author at Search Engine People https://www.searchenginepeople.com/blog/author/joannehart Canada's Search and Social Media Authority Wed, 22 Oct 2014 15:36:27 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png JoAnne Hart, Author at Search Engine People https://www.searchenginepeople.com/blog/author/joannehart 32 32 Your AdWords CPA is Lower Than You Think https://www.searchenginepeople.com/blog/your-adwords-cpa-is-lower-than-you-think.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/your-adwords-cpa-is-lower-than-you-think.html#comments Wed, 14 Nov 2012 12:25:03 +0000 https://www.searchenginepeople.com/?p=31825 There are a hundred different reasons a conversion resulting from an AdWords click might not track in the UI. Here are just a handful of scenarios: Scenario #1: Multiple Devices Let's say that during my lunch break at work, I decide to do some shoe shopping. I search Google for "ruby red repettos", click on [...]

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]]> https://www.searchenginepeople.com/blog/your-adwords-cpa-is-lower-than-you-think.html/feed 2 Expand Your AdWords Remarketing Strategy with YouTube TrueView Video Ads https://www.searchenginepeople.com/blog/adwords-remarketing-trueview-video.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 10 Sep 2012 13:25:00 +0000 https://www.searchenginepeople.com/?p=29795 Two years ago YouTube launched TrueView video ads. Now Google has released TrueView ads to all AdWords accounts. Here's how to cash in.

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