Joe Cox, Author at Search Engine People

Exploring the after effects of Google’s 2018 Core Algorithm Update

Joe Cox — Tue, 03 Jul 2018 13:50:19 +0000

Last March, Google’s new Search Liaison Danny Sullivanconfirmed a “broad core algorithm update”. Although his tweets were typically vague as to the particulars, the search community has broken it down into two major areas, which I will explore in this article. Websites that got hit were not necessarily penalised for low quality Whenever a [...]

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How To Do Local SEO Keyword Research

Joe Cox — Wed, 03 May 2017 12:57:00 +0000

Whilst so much SEO strategies are often focused on ranking sites for competitive keywords relating to their service or product offering, there is often a hugely overlooked ROI in local SEO. Despite relatively lower search volumes, local searches often carry a lot more intent and can deliver traffic to your site that is far [...]

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White Hat Link Building Tactics in 2017

Joe Cox — Tue, 31 Jan 2017 12:55:00 +0000

Despite Penguin wreaking destruction on sites with shady backlink profiles, the humble hyperlink remains one of the most fundamental elements of any digital marketing campaign. In this guest post for Search Engine People, I want to look at seven whitehat link building tactics for 2017. Whilst there are literally dozens more specific tips I could [...]

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11 Techniques To Identify Your Brand’s Evangelists

Joe Cox — Mon, 25 Jul 2016 12:47:00 +0000

Social media has changed the way we shop for services and products. According to Hubspot, consumers are a whopping 71% more likely to buy from a company if a social connection has recommended them on social media. This is brand advocacy and it happens all the time, unprompted and often unbeknownst to the company on [...]

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Why Drive People To Facebook or Twitter Instead Of Your Blog

Joe Cox — Mon, 04 Jan 2016 13:50:00 +0000

These days having a good web presence isn't just about having a website that lists your services. Your customers will expect you to have a host of social media pages, as well as the obligatory company blog on your site. For businesses it can seem a daunting choice knowing just where to put your [...]

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Everything You Need To Know About Periscope

Joe Cox — Thu, 05 Nov 2015 14:50:00 +0000

In case you've managed to avoid all the hype over the last ten months, Periscope is a live video streaming app available for IOS and Android in which users create live broadcasts or 'scopes' which other people can watch live or download to watch later. In this summary we're going to take a look at [...]

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