Joel Stein, Author at Search Engine People https://www.searchenginepeople.com/blog/author/joelstein Canada's Search and Social Media Authority Tue, 22 Apr 2014 16:06:03 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Joel Stein, Author at Search Engine People https://www.searchenginepeople.com/blog/author/joelstein 32 32 The Madness Of Keyword Monomania: The Pathological Obsession With A Single Keyword https://www.searchenginepeople.com/blog/keyword-monomania.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/keyword-monomania.html#comments Thu, 01 Mar 2012 14:25:24 +0000 https://www.searchenginepeople.com/?p=25145 So you've got a brand new SEO client and they want you to take them to number 1 for the biggest keyword in their sector. If you can achieve that ranking, it will generate brain-meltingly vast numbers of visits, and you reckon it will convert pretty well too. No other search query will deliver the [...]

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]]> https://www.searchenginepeople.com/blog/keyword-monomania.html/feed 2 Online Reputation Management: You Really Want To Defend This Company? https://www.searchenginepeople.com/blog/online-reputation-manegement-ethics.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/online-reputation-manegement-ethics.html#comments Fri, 06 Jan 2012 14:25:00 +0000 https://www.searchenginepeople.com/?p=23639 Online Reputation Management (ORM) generally involves using SEO techniques to replace negative search results with positive listings. That might involve building links to favorable content that already exists, or creating new content designed to outrank whatever you’re trying to disassociate yourself from.

But is it ethical to essentially hide this “negative or embarrassing content”? And is it good for SEO as an industry to prevent the public from accessing information it has a legitimate interest in seeing?

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