John Rooney, Author at Search Engine People

Stop Wasting Your Time On These 3 Types Of Content Marketing

John Rooney — Mon, 10 Aug 2015 13:25:10 +0000

For the last couple of years we have heard nothing but declarations of the importance of content marketing, and that it really needs to be the driving force behind our SEO campaigns. 'Content is King', remember? Well you will find no disagreement from me, however just because content rules all that doesn't mean that all [...]

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How To Market A Brand Operating In An Unpopular Industry

John Rooney — Tue, 21 Apr 2015 13:55:33 +0000

Getting publishers and influencers to link to or promote your content can be tricky. And we know we need to create unique, quality content that adds genuine value but that's easier said than done when so much content comes out every single day . If that isn't a big enough challenge - imagine trying to [...]

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What This 15-Year Old Scary Movie Teaches You About Content Marketing

John Rooney — Tue, 28 Oct 2014 13:25:26 +0000

It was the summer of 1999, and me and my best friend (12 and 13-years old respectively) were huddled around my PC eagerly downloading 30 second, 3 megabyte, grainy video clips of old huts in a wood somewhere in America. Oh, and they took about 20 minutes a piece on my 56k dial-up modem. But [...]

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How Off-Site Content Still Has A Place In A Post MyBlogGuest-gate World

John Rooney — Mon, 12 May 2014 17:25:39 +0000

So that's that then. With the recent decree from Matt Cutts stating that guest blogging is "done", reinforced by a manual penalty imposed on the popular blogging community MyBlogGuest, can guest content possibly have a future for online marketing? Well first of all, let's take a look at what is certainly not okay. Spammy, Key-word [...]

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5 Techniques for Generating Content Ideas

John Rooney — Mon, 10 Mar 2014 17:25:50 +0000

"Make sure you're regularly posting fresh content. "Oh yeah, and of course it has to be unique and useful and relevant and share-worthy and..." Sound familiar? The SEO industry is awash with advice like this and it's true - it is important to be regularly creating fresh content that is going to be of benefit [...]

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The Beginner’s Guide to Guest Blogging: Why, Where and How You Use it

John Rooney — Thu, 07 Nov 2013 14:25:39 +0000

Everything you wanted to know about guest blogging but were afraid to ask.

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6 Types of Evergreen Content Worth Creating

John Rooney — Wed, 18 Sep 2013 17:25:54 +0000

You've spent three hours researching and writing a fantastic piece of content. Seriously, if they were giving out Pulitzer's for online marketing it'd be a shoe-in - so why did it stop bringing in traffic after the first week? Creating 'evergreen' content is one of the hardest things to do in online marketing and takes [...]

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