John Stevens, Author at Search Engine People https://www.searchenginepeople.com/blog/author/johnstevens Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:35:50 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png John Stevens, Author at Search Engine People https://www.searchenginepeople.com/blog/author/johnstevens 32 32 5 Content Marketing Trends That Will Change SEO In 2017 https://www.searchenginepeople.com/blog/content-marketing-trends.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/content-marketing-trends.html#comments Mon, 23 Jan 2017 15:55:00 +0000 https://www.searchenginepeople.com?p=65642&preview_id=65642 Maybe I’m biased but if there is one thing I can predict with 100% accuracy, it’s this: content marketing will become even more important in 2017. You’ve seen this first-hand: businesses are investing more and more in creating and distributing content. In fact, according to one estimate, content marketing will be a $300B industry by [...]

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]]> https://www.searchenginepeople.com/blog/content-marketing-trends.html/feed 2 9 Mistakes That Leave Your Outreach Dead On Arrival https://www.searchenginepeople.com/blog/16072-outreach-fails.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 26 Jul 2016 12:47:00 +0000 https://www.searchenginepeople.com?p=64128&preview_id=64128 Getting attention is one of the major challenges startups and small businesses face. You have a great business, solid products as well as long-term potential. However, you soon realize that you’re going nowhere without getting people to pay attention to you. Realizing how essential getting attention is, you decided to make outreach a core part [...]

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