Danny Hall, Author at Search Engine People https://www.searchenginepeople.com/blog/author/jon_wade Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:10:46 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Danny Hall, Author at Search Engine People https://www.searchenginepeople.com/blog/author/jon_wade 32 32 5 SEO Strategies Start-Ups Must Get Right https://www.searchenginepeople.com/blog/5-seo-strategies-start-ups-must-get-right.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 20 Apr 2018 12:49:00 +0000 https://www.searchenginepeople.com?p=71785&preview=true&preview_id=71785   Every Start-Up Needs to Focus on its Online Presence From the Get Go   Today, there are more new start-ups per month than ever. Getting noticed and standing out from the crowd means strategically focusing your SEO efforts.   The world is seeing more new business start-ups than at any time in its history. [...]

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]]> Google and Facebook Claim 60% of 2017 Digital Ad Spend https://www.searchenginepeople.com/blog/google-facebook-claim-60-2017-digital-ad-spend.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 02 Feb 2018 13:49:00 +0000 https://www.searchenginepeople.com?p=71136&preview=true&preview_id=71136 Implications of the Duopoly’s Market Grip on your Digital Strategy The power and influence of Facebook and Google gets stronger every year and will have a major impact on your digital marketing strategy for 2018. Commentators in the digital marketing space told us last year that the two major online players of Google and Facebook [...]

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]]> The Mobile-Only Connection Impact https://www.searchenginepeople.com/blog/mobile-connection-impact.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 03 Nov 2017 12:49:00 +0000 https://www.searchenginepeople.com?p=70178&preview=true&preview_id=70178 The mobile revolution has led a growing number of Americans to abandon home broadband entirely. How should businesses react?Over the past decade, the internet has become steadily more pervasive, and according to the latest statistics, nine out of ten UK homes now have an internet connection. For most of us, that means a broadband connection [...]

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]]> Competition Keyword Performance Audit https://www.searchenginepeople.com/blog/content-gap-audit.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 26 May 2017 12:57:00 +0000 https://www.searchenginepeople.com?p=68805&preview=true&preview_id=68805 We are always being reminded that great content is the number one key to improved SEO, a successful website, better conversions, improved business revenue and probably a host of other things including a long and happy life and the end of third world hunger. This is all well and good, but it is sometimes easier [...]

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]]> How Voice Search Affects SEO https://www.searchenginepeople.com/blog/voice-search-what-how.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 05 Apr 2017 12:56:00 +0000 https://www.searchenginepeople.com?p=68381&preview=true&preview_id=68381 By 2020, voice search will account for 50% of searches . Google and Siri may have started voice search, but Amazon Echo really got the ball rolling. When it was launched in 2015, it was seen as a fun voice recognition gimmick that everyone would want for a few months before forgetting all about [...]

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]]> How Monetizing Your Blog Could Lose You Business https://www.searchenginepeople.com/blog/blog-ads-kill-business.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 20 Feb 2017 13:48:00 +0000 https://www.searchenginepeople.com?p=65759&preview_id=65759 Advertisements Can Drive Away Visitors And Cannibalize Your Business Placing adverts on the sidebar of your blog seems a good way to earn some extra pounds. But the disadvantages can outweigh the advantages. We all know that the key to a successful SEO campaign is relevant authoritative content, and that a great way to achieve [...]

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]]> The Google Trump vs Hillary Conspiracy https://www.searchenginepeople.com/blog/google-trump-hilary-conspiracy.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 03 Nov 2016 12:46:00 +0000 https://www.searchenginepeople.com?p=65157&preview_id=65157 Republican nominee for president believes that Google is plotting against him. Donald Trump claims that Google Search is plotting against him and is suppressing negative news on Hillary Clinton. Presidential candidate Donald Trump is no stranger to controversy and conspiracy theories. His comments following a political rally in Wisconsin have, however, taken things to a [...]

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]]> What To Blog For A Small Local Business https://www.searchenginepeople.com/blog/small-business-local-blogging.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/small-business-local-blogging.html#comments Fri, 28 Oct 2016 16:22:00 +0000 https://www.searchenginepeople.com?p=65034&preview_id=65034 What should you say and how should you say it to improve your search engine optimization? For a small business, blogging can be a powerful tool for increasing traffic and therefore business leads. But about what should you be blogging to maximise success? Today, almost every business seems to be blogging on almost every subject. [...]

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]]> https://www.searchenginepeople.com/blog/small-business-local-blogging.html/feed 1 Everything You Need To Know About Facebook Ads https://www.searchenginepeople.com/blog/16083-facebook-ppc-ads.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/16083-facebook-ppc-ads.html#comments Wed, 31 Aug 2016 12:53:00 +0000 https://www.searchenginepeople.com?p=64628&preview_id=64628 Facebook offers display ads that allow marketers to target specific audiences based on their geographical location as well as their personal interests. Facebook is the biggest social network platform in the world and boasts approximately 1.59 billion monthly users. The site was originally targeted at a college audience, but the user demographic for [...]

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]]> https://www.searchenginepeople.com/blog/16083-facebook-ppc-ads.html/feed 2 5 Common Misconceptions About Google’s Algorithm https://www.searchenginepeople.com/blog/16034-misunderstanding-google.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/16034-misunderstanding-google.html#comments Thu, 17 Mar 2016 12:55:00 +0000 https://www.searchenginepeople.com?p=63028&preview_id=63028 I have spent many years giving SEO advice to clients and it never ceases to surprise me how many people really have no idea how Google works. I guess I should not be surprised - the reason why they come to me for help is because they have not managed to get their website to [...]

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