Jon Ball, Author at Search Engine People

Promoting Local Content For Local Links

Jon Ball — Thu, 09 Oct 2014 13:25:18 +0000

In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into offline purchases, and rather quickly as [...]

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Types of Shareable Content (And How to Earn Links With Them)

Jon Ball — Mon, 01 Sep 2014 13:25:37 +0000

Content is king. Bill Gates famously said that all the way back in 1996. As true as it was back then, it is certainly true in the marketing world today. Content marketing is THE trend of the online marketing sphere right now. Because of the widespread availability of the internet and the steady improvement of [...]

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The 5 Local SEO Factors That Matter Most

Jon Ball — Wed, 02 Jul 2014 13:25:34 +0000

For business owners, SEO can seem a bit too convoluted at times. As a business owner, you have hundreds of issues to deal with and SEO may seem like a foreign and overly technical concern. Nevertheless, SEO is essential to online success. Things can become even more complicated if you're a local business as local [...]

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How to Build Your Brand With Link Building

Jon Ball — Thu, 15 May 2014 17:25:47 +0000

If you work in any wing of any kind of marketing, you are at least familiar with the concept of branding. Its a marketing imperative. You may have even heard/read this quote a few times: Consumers trust brands that they recognize. Despite a string of lawsuits over the quality of the product they provide, Taco [...]

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Cooperative Marketing: Link Building and Social Media

Jon Ball — Fri, 21 Mar 2014 13:55:35 +0000

It's hard to confidently make a list of things that Google will never do. The company is too forward-thinking and secretive to be predictable. Five years ago, who would have forecasted that Google would make eyewear? Who would have guessed they were developing self-driving cars? For a long time, Google was strictly a search engine. [...]

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Google Trends – The Marketing Insights Tool Powered By Google’s Own Data

Jon Ball — Thu, 14 Nov 2013 14:25:03 +0000

Lately I've found myself using Google Trends to help gain valuable insight into new niches I'm exploring, which can be invaluable at the start of a link building project. Google Trends is an awesome early phase tool, and all SEOs should take a little bit of time to experiment with it. Why is Google [...]

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Paid Links – The Endless Rabbit Hole

Jon Ball — Tue, 17 Sep 2013 17:30:01 +0000

Weve all gone down the rabbit hole. You see the rabbit out of the corner of your eye and you follow it for hours. This happens when you click a link, read some content, click another link, click another link and so on. It keeps going. The internet hosts an infinite amount of rabbit holes. [...]

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Negative SEO: Shit Just Got (Un)Real

Jon Ball — Fri, 12 Jul 2013 16:25:30 +0000

Imagine a competitor using Google's Panda and Penguin updates against your site. Imagine your rankings crumbling into ashes because someone else has it in for you. Imagine your traffic and conversions rates plummeting not because you engaged in any iffy SEO practices, but because someone else wants you to fail so they can succeed. [...]

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