Jonny Ross, Author at Search Engine People

7 Top Tools For Content Creators

Jonny Ross — Fri, 14 Oct 2016 12:44:00 +0000

Content creation is one of the most vital aspects of digital marketing – posting content that will inform, interest and amuse your online audience so that you’re one of the first places they turn to when they go online. This means creating content of a consistently good quality on a continual basis. That's a pretty [...]

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Famous Content Marketers Tell How They Generate Ideas

Jonny Ross — Mon, 18 Jul 2016 12:54:00 +0000

Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and build long term relationships with potential clients and customers online. Onsite blogs, email campaigns, white [...]

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How Do Online Reviews Affect Your Search Engine Rankings

Jonny Ross — Fri, 24 Jun 2016 13:04:00 +0000

As a business owner you may have seen the term “reputation management” being bandied about recently. Basically, reputation management refers to methods of influencing and controlling an individual’s or business’s reputation, an increasingly important factor when it comes to ranking high in online search results - Google and other search engines love a good reputation. [...]

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11 YouTube Ranking Steps

Jonny Ross — Fri, 26 Feb 2016 13:50:52 +0000

With more than 300 hours of video content uploaded every minute, YouTube is not only the most popular video-sharing platform online, but also the second most used search engine on the web. Knowing that you can reach such a large number of people, there are real opportunities for businesses to engage with their audience through [...]

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How To Add Video To Your Online Marketing Strategy

Jonny Ross — Thu, 03 Dec 2015 18:02:01 +0000

Video. It fills many businesses with confusion, panic and more often than not bewilderment. But video need not be something a business fears. Instead, it should be an element of online marketing you embrace. It is fun, engaging and allows customers to interact with your brand online. It is clear that video can have huge [...]

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How To Get Actionable Takeaways From Pinterest Analytics

Jonny Ross — Tue, 20 Oct 2015 13:50:11 +0000

On Tuesday the 12th March 2013, Pinterest posted an article with an announcement that many marketers had been waiting for, for a very long time. Oh, How Pinteresting! revealed that Pinterest would be introducing web analytics, allowing users to gather data specifically on how users were interacting with their pins. Finally, shouted many users of [...]

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10 Apps To Boost Your Social Media Performance

Jonny Ross — Tue, 22 Sep 2015 14:50:00 +0000

Let's go through 10 apps and services that not only improve your social media posts, but improve your whole social media campaign, from content creation, to implementation to tracking. 1. IFTTT (If This Then That) If This Then That is an app that does exactly what it says on the tin. You tell the app [...]

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4 Creative Uses of Marketing Automation

Jonny Ross — Fri, 28 Aug 2015 13:50:00 +0000

From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work that is carried out. Marketing automation can save any business precious time and money. Better [...]

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The Difference Between Marketing And Growth Hacking

Jonny Ross — Fri, 10 Apr 2015 16:45:22 +0000

Define marketing. For many of us this would be a relatively easy thing to do. The process by which a company or business promotes their latest products or services to existing and potential customers using techniques such as market research and consumer analysis to find out the best ways to reach their audience. However, if [...]

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Online Reputation Management Strategy

Jonny Ross — Fri, 13 Mar 2015 16:49:25 +0000

Social media platforms, online reviews and blog articles have made it ever so easy for members of the public, or for other companies, to leave online comments or negative reviews that mar your business' reputation. Of course, there is nothing any business can do to stop people doing this; however there are many things that [...]

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