Jordan Kasteler, Author at Search Engine People

The Best SEO Tools You Should Be Using in 2018

Jordan Kasteler — Mon, 19 Mar 2018 12:49:00 +0000

SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success. Unfortunately, while they understand the importance of SEO and its results, they still struggle with how to execute an [...]

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7 Ways To Turn One Webinar Into Many Pieces Of Content

Jordan Kasteler — Fri, 13 Oct 2017 12:49:00 +0000

Creating large amounts of valuable content is a universal challenge among marketers. Whether we’re talking about images, articles, blog posts or videos, large quantities sometimes cause a decrease in quality if a marketing department isn’t diligent. And the flipside, of course, is that high quality content can take longer to create and therefore decrease [...]

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5 Tools To Create Online Courses (& A Formidable Personal Brand)

Jordan Kasteler — Wed, 23 Aug 2017 13:19:52 +0000

Building a personal brand is a monumental undertaking. Nonetheless, it’s a worthwhile one. The brand you create for yourself influences what the world thinks when it hears your name. The better your personal brand, the better your reputation and the opportunities that come with it. Anybody can create a personal brand, and almost everyone [...]

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The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

Jordan Kasteler — Thu, 10 Aug 2017 14:58:15 +0000

"Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” - Adriaan Brits, Luxury Brand Marketing: The globalization of luxury brand cults The quotation [...]

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5 Landing Page Tools to Boost Your Conversions

Jordan Kasteler — Tue, 09 May 2017 14:25:00 +0000

Gone are the days when you could write compelling content on your blog and attract a flock of new audience members. Now, people are busier than ever. To capture their attention, you need a page on your website that speaks to them with the right message at the right time. You need a landing [...]

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3 Tools To Monitor Site Changes

Jordan Kasteler — Thu, 30 Mar 2017 12:54:00 +0000

Whether to monitor for hacking activity, keep an eye on price changes, or get a warning when someone changes something on your site they shouldn't have, there's a place for site change monitoring in your tool box. Here are 3 ways to do so: offsite, using Firefox, and using Chrome. #1. SE Ranking SE [...]

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How To Increase Engagement On Instagram

Jordan Kasteler — Thu, 12 Jan 2017 14:54:00 +0000

In this day and age, engagement matters. Your social media content has to do more than catch a person’s eye. If you want it to bring you business, it has to get that person to act. There are a few top brands that really understand Instagram marketing campaigns. Getting people to engage isn’t always [...]

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Crawlability: Just How Well Can Google Crawl JavaScript

Jordan Kasteler — Thu, 08 Sep 2016 12:43:00 +0000

Google has crawled JavaScript since 2008. The idea that Google can crawl these types of pages is nothing new. The problem? Google wasn’t able to gather a whole lot of amount of information from JavaScript pages, limiting their ability to be rendered and found over HTML websites. Now, Google has evolved, or so it seems. [...]

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What Is Time To First Byte, And How To Improve It

Jordan Kasteler — Mon, 15 Aug 2016 12:52:00 +0000

On the Internet, speed matters. A lot. While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is where the issue of “time to first byte” (TTFB) comes into play. What Is Time To First Byte? [...]

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Facts & Stats To Help You Determine If Your Business Should Use Google+

Jordan Kasteler — Mon, 30 May 2016 12:52:00 +0000

Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that might make you re-think your view of Google+. First, let’s highlight one of the biggest [...]

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