Joydeep Bhattacharya, Author at Search Engine People https://www.searchenginepeople.com/blog/author/joydeepbhattacharya Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:10:39 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Joydeep Bhattacharya, Author at Search Engine People https://www.searchenginepeople.com/blog/author/joydeepbhattacharya 32 32 How to Master the Art of Storytelling to Generate Qualified Organic Leads https://www.searchenginepeople.com/blog/master-art-storytelling-generate-qualified-organic-leads.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 13 Aug 2018 12:50:00 +0000 https://www.searchenginepeople.com?p=74070&preview=true&preview_id=74070 Storytelling is an art and you need patience to master it overtime. In the words of Steve Jobs, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Stories are powerful because they transport us into other people’s [...]

The post How to Master the Art of Storytelling to Generate Qualified Organic Leads appeared first on Search Engine People.

]]> Voice SEO Guide For Ecommerce Sites https://www.searchenginepeople.com/blog/voice-seo-guide-ecommerce-sites.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 27 Jun 2018 12:49:00 +0000 https://www.searchenginepeople.com?p=72826&preview=true&preview_id=72826 Technology will keep on transforming the way humans live - we all get that. Ecommerce changed the way we shopped, SEO changed the way we searched and consumed information, and now, voice is changing the way we engage with our devices. Ironically, it seems to be an iconic movement, where tech has enabled humans [...]

The post Voice SEO Guide For Ecommerce Sites appeared first on Search Engine People.

]]> The Web Security Guide Every SEO Must Read https://www.searchenginepeople.com/blog/web-security-guide-every-seo-must-read.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 09 May 2018 11:00:00 +0000 https://www.searchenginepeople.com?p=72150&preview=true&preview_id=72150 Web security is a major headache keeping businessmen awake at nights. Imagine waking up to the reality of having your client’s website hacked. Not only does that mean your business as an SEO expert goes away, but also that getting the website back on track will be an onerous task. Traditionally, website security has [...]

The post The Web Security Guide Every SEO Must Read appeared first on Search Engine People.

]]> Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat https://www.searchenginepeople.com/blog/snapchat-usage-advertising-marketers-guide-maximizing-returns-snapchat.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 21 Mar 2018 12:49:00 +0000 https://www.searchenginepeople.com?p=71634&preview=true&preview_id=71634 Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most of these numbers perfectly. Do Snapchat [...]

The post Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat appeared first on Search Engine People.

]]> How To Implement Faceted Navigation https://www.searchenginepeople.com/blog/implement-faceted-navigation.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 29 Jan 2018 13:49:00 +0000 https://www.searchenginepeople.com?p=71131&preview=true&preview_id=71131 Website navigation extends well beyond merely bringing together the important category links of your website and arranging them in parent categories on a top menu bar or a sidebar. Before anything, let’s have a quick look at the crucial role that good website navigation design plays in a content and product heavy website. Good navigation [...]

The post How To Implement Faceted Navigation appeared first on Search Engine People.

]]> The Complete Guide To Create Your Own Social Media Strategy Map https://www.searchenginepeople.com/blog/complete-guide-create-social-media-strategy-map.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 24 Nov 2017 13:49:00 +0000 https://www.searchenginepeople.com?p=70472&preview=true&preview_id=70472 The way businesses operate has undergone a sea change in the past decade. Earlier, it was all about the needs of the company. Now, the demands of the audience are taken into consideration as well. Why? To establish a better relationship with them and convert them into loyal customers. For this purpose, businesses deliver [...]

The post The Complete Guide To Create Your Own Social Media Strategy Map appeared first on Search Engine People.

]]> Supercharge Your Ads With Adwords Location Extensions https://www.searchenginepeople.com/blog/supercharge-ads-adwords-location-extensions.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 28 Sep 2017 12:49:00 +0000 https://www.searchenginepeople.com/?p=69961 If you are running ads on Google then you probably want more customers to visit your business. Local extensions allows you to display your address, a map to your location, or the distance to your business underneath your main ads as shown in the example below: Mobile Browsing Is Increasing - Location Ads Can [...]

The post Supercharge Your Ads With Adwords Location Extensions appeared first on Search Engine People.

]]> How To Do Local SEO Competition Research https://www.searchenginepeople.com/blog/local-seo-competition-research.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 11 Jul 2017 12:49:00 +0000 https://www.searchenginepeople.com?p=69286&preview=true&preview_id=69286 Businesses are trying to outdo each other in various ways and ensure their name gets listed at the top. This is how a typical Google search result page looks like when you are searching with a local key phrase like “cosmetic dentistry austin tx”: Have a look at the number of local businesses that [...]

The post How To Do Local SEO Competition Research appeared first on Search Engine People.

]]> How To Do Google-Safe A/B Testing https://www.searchenginepeople.com/blog/google-safe-ab-testing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 22 Mar 2017 12:24:00 +0000 https://www.searchenginepeople.com/?p=65719 A/B Testing is the practical approach to test one thing against another. The concern some SEO's and marketers have is that A/B testing could backfire. Concerns and questions such as: What If Google perceives my tests as an attempt to spam? Is A/B testing even allowed by Google? I’ll need to work with duplicate [...]

The post How To Do Google-Safe A/B Testing appeared first on Search Engine People.

]]> How To Get More Sales This Valentine Day https://www.searchenginepeople.com/blog/valentine-sales.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 19 Dec 2016 17:19:37 +0000 https://www.searchenginepeople.com/?p=65320 For search marketing campaigns, Valentine is just around the corner. Valentine sales are booming, surpassing 18.9 billion dollar. Isn’t this exciting? So, without further ado, let’s take a look at some of the best resources that will enable you to increase sales this Valentine. 1. Audience Need & Unique Selling Point Valentine is all about [...]

The post How To Get More Sales This Valentine Day appeared first on Search Engine People.

]]>