Kari Clarkson, Author at Search Engine People

6 Simple Steps To Start To Benefit From Marketing Automation

Kari Clarkson — Fri, 11 Dec 2015 13:50:00 +0000

Marketing automation: sounds complicated, right? Nope. The definition is all in the name: automating your marketing strategies online. Okay, so I might have lied. The definition of marketing automation is easy but the actual strategy to get your marketing automation campaign off the ground is more complicated - at first. Once you get to know [...]

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5 Common Digital Marketing Mistakes That Cost You Money

Kari Clarkson — Thu, 30 Apr 2015 12:55:42 +0000

Sometimes when we get caught up in a project, it can be easy to turn a blind eye to common mistakes. When it comes to your website, mistakes are definitely something you'll want to avoid. Especially obvious ones. That's why we've created this infographic to help you identify 5 digital marketing mistakes you could be [...]

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5 Things I Realized About SEO From Watching The Super Bowl

Kari Clarkson — Fri, 06 Feb 2015 15:45:22 +0000

These hidden lessons from the Super Bowl struck me.

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How To Identify & Handle Fake Reviews

Kari Clarkson — Mon, 02 Feb 2015 15:57:33 +0000

There are a lot of opinions in the land of the World Wide Web. When it comes to doing online business, these opinions can both help and hinder progress. When potential customers turn to online reviews to help them in their buying process, these opinions can make or break your success. That's why it's important [...]

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8 Books On Writing Every Marketer Should Read

Kari Clarkson — Fri, 28 Nov 2014 14:25:49 +0000

So you're trying to be the next Mark Twain or Margaret Atwood. Except a cooler, digital marketing inclined version that writes killer content for the web. Where do you start? Two of the best ways to learn are by example and research. If you're getting a brain cramp when it comes to letting the ink [...]

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Know & Understand Professional Digital Marketing Jargon

Kari Clarkson — Thu, 24 Jul 2014 17:25:45 +0000

Jargon by Gavin Llewellyn I can confidently say that didn't know all the ins and outs of digital marketing lingo when I first started in the industry. It was hard to navigate through all the acronyms, short-forms and general business speak. Having said that, once I was immersed into the digital culture, this [...]

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Multilingual Websites: Benefits And Best Practices

Kari Clarkson — Wed, 11 Jun 2014 13:25:15 +0000

Persian alphabet blocks by Dr. Bashi Eco Toys These days it's hard to come across a country where several languages aren't accepted and spoken. No matter what language you speak, everybody has access to the internet. Why not take advantage of this commonly known fact when it comes to optimizing your site and [...]

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How To Find Trustworthy Stats And Sources Quickly And Easily

Kari Clarkson — Tue, 13 May 2014 13:25:00 +0000

Sourcing by Richard Lawrence Cohen The internet is a lush sea of information. Search engines are excellent gatekeepers of this information and can undoubtedly help you find an answer to any solution you are looking for. On any given SERP you typically get several results, but how do you decide which one to [...]

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12 Hard Stats That Proof The Power Of Images

Kari Clarkson — Tue, 06 May 2014 13:25:27 +0000

We all know visual content can grab the eye of a reader and pull them into your site, or entice them to buy your products. Or do we? After doing a bit of research, it turns out that although web images and being visually awesome are not the only components of a successful digital marketing [...]

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Five Easy Ways To Lose Authority Or PageRank

Kari Clarkson — Tue, 25 Mar 2014 17:25:22 +0000

Image by billymeltdown Between juggling all the different important aspects of your site - from content creation to driving sales - it can be hard to keep your finger on the pulse of everything at once. Even though it will be near impossible to prevent all mistakes from slipping through the cracks, here [...]

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