Karishma Patel, Author at Search Engine People https://www.searchenginepeople.com/blog/author/karishma-patel Canada's Search and Social Media Authority Wed, 26 Jul 2023 14:55:01 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Karishma Patel, Author at Search Engine People https://www.searchenginepeople.com/blog/author/karishma-patel 32 32 Everything You Need to Know: SEM and Paid Ads https://www.searchenginepeople.com/blog/everything-you-need-to-know-sem-and-paid-ads.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 26 Jul 2023 14:55:01 +0000 https://www.searchenginepeople.com/?p=80636 Much like SEO, paid advertising has evolved significantly since it became available to businesses. From spray and pray, which relies on volume over strategy, to a far more targeted approach, Search Engine Marketing (SEM) strategies have evolved over the years. Likewise, the capabilities of various ad platforms have also evolved. Knowing what SEM is [...]

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]]> 5 Paid Advertising Tactics to Improve Performance Marketing https://www.searchenginepeople.com/blog/5-paid-advertising-tactics-to-improve-performance-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 16 May 2023 15:15:57 +0000 https://www.searchenginepeople.com/?p=80567 If you aren’t optimizing your paid advertising efforts to improve their performance, you aren’t making the best use of your marketing spend. Marketing and advertising aren’t new or novel practices in the world of business. In fact, they pre-date the industrial revolution. Archaeological evidence reveals that advertisements were carved into the walls of buildings [...]

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