Kimberly Krause Berg, Author at Search Engine People

Conversions For Sites That Don’t Sell Anything

Kimberly Krause Berg — Fri, 25 Jan 2013 17:25:00 +0000

When we see the word "conversions" in online marketing articles most of us think it refers to turning inbound web traffic into increased financial revenue. What if you don't sell anything? Back in the days before the word "conversion" became all the rage for search and social marketers and web site designers, just turning on [...]

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Ancient Wisdom for User Experience Web Design and Online Marketing

Kimberly Krause Berg — Wed, 07 Dec 2011 17:25:00 +0000

It’s human tradition to educate our children. As a culture, we survive by passing down what we know, what we feel, what we belief and how to do the things we learned how to do. You, as a user interface designer or online marketer, are always looking for new ways of doing things. Who do you trust to teach you?

The web design, development and online marketing industries will be two decades old soon. Several exciting experiments in graphics, animation, online marketing and search keep us entertained and employed. Have you felt you wanted to pass along what you’ve learned? What theories and ideas would be fun to share?

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7 New Powerful Web Site Tools You Haven’t Heard Of

Kimberly Krause Berg — Fri, 16 Sep 2011 12:34:00 +0000

Outstanding tools you should at least give a try. “Get good at free. Then pay.”

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10 Easy Ways to Combine Usability & SEO to Increase Conversions

Kimberly Krause Berg — Fri, 24 Jun 2011 15:11:00 +0000

Combine these SEO and usability tips to boost the human interaction performance of your site.

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10 Effective Credibility and Authenticity Tactics For Your Website

Kimberly Krause Berg — Fri, 29 Apr 2011 12:29:00 +0000

Make a good first impression by putting trust increasing elements in place. Here are 10 you can work on right away.

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Rethinking The Home Page: 4 Relevant Considerations

Kimberly Krause Berg — Fri, 04 Mar 2011 13:32:00 +0000

With the changing demands made on homepages these 4 relevant care & guide tips are lifesavers

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How Web Site Requirements Keep Your Project From Exploding

Kimberly Krause Berg — Wed, 26 Nov 2008 18:15:21 +0000

f you were to ask my Internet Software QA Manager what the hardest part of training me was, he would roll his eyes and tell you it was the discipline of the testing methodology. I had no trouble learning Rational testing software. I was perfectly fine with communicating between business units of the company. What [...]

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How to Build Up and Participate in Social Network Communities

Kimberly Krause Berg — Wed, 05 Nov 2008 17:27:56 +0000

In 1970, John Lennon and Paul McCartney wrote Let it Be. It starts out with, When I find myself in times of trouble Mother Mary comes to me Speaking words of wisdom, let it be And in my hour of darkness She is standing right in front of me Speaking words of wisdom, let it [...]

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