Kimberly Bordonaro, Author at Search Engine People https://www.searchenginepeople.com/blog/author/kimberlybordonaro Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:14:23 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Kimberly Bordonaro, Author at Search Engine People https://www.searchenginepeople.com/blog/author/kimberlybordonaro 32 32 5 Ways to Add Brand Experience to Your Marketing https://www.searchenginepeople.com/blog/5-ways-to-add-brand-experience-to-your-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 19 Nov 2013 18:25:59 +0000 https://www.searchenginepeople.com/?p=42803 Want to know a secret? It's a secret that can improve the vitality of your marketing and its pretty simple to do. A secret that companies like Starbucks, Victoria Secrets, Kellogg's, and many others use to inject their brand into everything they do. A secret that's so easy any marketer can (and should) do to [...]

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]]> The 5 Elements That Make Up Brand Personality https://www.searchenginepeople.com/blog/the-5-elements-that-make-up-brand-personality.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 02 Sep 2013 13:25:33 +0000 https://www.searchenginepeople.com/?p=41638 You've heard all the hullabaloo about the importance of building your company's online brand. Be social, create remarkable content, up your SEO game, market consistently, and if you're still not getting attention, just twerk it like Miley. Relax, I'm kidding. But if your boss is wondering why the company isn't getting noticed or building a [...]

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]]> What “the Big Bang Theory” Can Teach You About Writing for Your Brand https://www.searchenginepeople.com/blog/the-essential-resource-for-writing-content-with-bang.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/the-essential-resource-for-writing-content-with-bang.html#comments Mon, 25 Feb 2013 14:25:10 +0000 https://www.searchenginepeople.com/?p=34057 "Bazinga!" Anna's exclamation caught me off-guard as we entered the Warner Brother's "Television Out of the Box" exhibit at the Paley Center for Media. She pointed towards an over-sized mug in the gift shop. The Big Bang Theory. We explored the exhibit of pop-cultural costume and set displays like Seinfeld, Friends, and Dallas. When we [...]

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]]> https://www.searchenginepeople.com/blog/the-essential-resource-for-writing-content-with-bang.html/feed 2 6 Personal Branding Hacks: A Cheat Sheet for People with Common Names https://www.searchenginepeople.com/blog/common-name-branding.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/common-name-branding.html#comments Tue, 04 Dec 2012 19:25:08 +0000 https://www.searchenginepeople.com/?p=32542 In the world of personal branding, everyone shouts from the top of the hills that you must stand out if you want to be noticed. You get it. You're mom didn't. She named you something so boring, so unoriginal, so blah. Jim Jones? Mary Brown? John Peters? C'mon! there's no way you're ever going to [...]

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]]> https://www.searchenginepeople.com/blog/common-name-branding.html/feed 5 Can Private People Really Have a Social Brand on Facebook? https://www.searchenginepeople.com/blog/personal-social-branding.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/personal-social-branding.html#comments Tue, 23 Oct 2012 16:25:55 +0000 https://www.searchenginepeople.com/?p=31040 Is there really such a thing as a personal social brand -- and if so, how do you get it?

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]]> https://www.searchenginepeople.com/blog/personal-social-branding.html/feed 2 Brand it Like Bezos: How to Use Personal Branding to Become a Company Icon https://www.searchenginepeople.com/blog/diy-jeff-bezos-branding.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/diy-jeff-bezos-branding.html#comments Thu, 05 Jul 2012 13:25:00 +0000 https://www.searchenginepeople.com/?p=28610 Do your own Jeff Bezos branding and make you and your company BIG.

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]]> https://www.searchenginepeople.com/blog/diy-jeff-bezos-branding.html/feed 1 What is Branding (and How Do You Do It?) https://www.searchenginepeople.com/blog/what-is-branding.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/what-is-branding.html#comments Wed, 09 May 2012 16:25:00 +0000 https://www.searchenginepeople.com/?p=27126 What is branding? How is it different from advertising? And can any sized company do branding or is it only for large companies?

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]]> https://www.searchenginepeople.com/blog/what-is-branding.html/feed 4 The Most Dangerous Words That Kill Your Brand Publicity https://www.searchenginepeople.com/blog/publicity-killing-phrases.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 12 Mar 2012 13:25:09 +0000 https://www.searchenginepeople.com/?p=25165 Test this yourself; phrases that make journalists and reporters turn and run away from your story.

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]]> Secrets of the Fortune 500: How to Discover Your Personal Brand’s Value https://www.searchenginepeople.com/blog/personal-brand-value.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/personal-brand-value.html#comments Fri, 20 Jan 2012 17:25:04 +0000 https://www.searchenginepeople.com/?p=23425 Whether you are an entrepreneur, business professional, or someone looking for a new job, being able to clearly articulate your personal brand's value proposition will help place you top of mind, compelling your audience to want to do business with you over your competition, and ultimately achieve your goals.

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]]> https://www.searchenginepeople.com/blog/personal-brand-value.html/feed 3 Recreatable Sample Plan: 3 Steps to Publishing Personal Brand Content https://www.searchenginepeople.com/blog/branding-content-sample-plan.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 09 Nov 2011 13:33:32 +0000 https://www.searchenginepeople.com/?p=21309 If you are like most people, the thought of coming up with creative content ideas as to what to write about and how to schedule it all can be overwhelming to say the least.

I've created a sample plan that you can easily recreate for yourself to keep your content consistent and constant. But first, you'll need to get clear on what you should write about.

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