Kris Scheben-Edey, Author at Search Engine People

Create a New AdWords Campaign in Record Time – Using the Ad Group Ideas Tool

Kris Scheben-Edey — Tue, 29 May 2012 13:25:38 +0000

After working with technology companies for several years, I've seen a common mindset towards 'launch first, iterate later.' Get something working and then refine it as you go, instead of waiting and waiting for the 'perfect' launch. The new ad group ideas tab from Google AdWords can help you do exactly that - get a [...]

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Assessing Your Freshness Factor

Kris Scheben-Edey — Thu, 08 Dec 2011 14:25:19 +0000

Criteria that could play a role in the 'freshness factor' for Google's recent update

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Use This Browser To See What Google Does

Kris Scheben-Edey — Mon, 24 Oct 2011 12:31:47 +0000

Have you ever wondered what your website looks like to search engine spiders? As they crawl around your pages, measuring and recording different criteria – do you wonder what they see?

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Understanding the Updated URL Parameter Handling in Google’s Webmaster Tools

Kris Scheben-Edey — Thu, 01 Sep 2011 15:34:00 +0000

How to use the updated URL parameter tool in Google Webmaster Tools

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Six Things Your AdWords Manager Won’t Tell You

Kris Scheben-Edey — Tue, 03 May 2011 14:54:00 +0000

Take these 6 ingredients, adds some secret sauce and you have the inside scoop on things your AdWords manager knows but you don't (yet!)

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How To Take Full Control of Your Adwords Campaign

Kris Scheben-Edey — Thu, 03 Mar 2011 16:48:00 +0000

Strategies to take immediate control of your Adwords spend and increase your ROI.

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Link Building: Beginner’s Introduction to Basic Concepts

Kris Scheben-Edey — Thu, 20 Jan 2011 17:38:50 +0000

Things to keep in mind before we begin: to succeed with SEO you need a complete strategy beyond links you should not rely completely on links: links are only one of the hundreds of criteria taken into account when ranking your pages Now for the fun part. Let's get down to business and start by [...]

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