Kristy Bolsinger, Author at Search Engine People

4 Steps To Social Media Spring Cleaning

Kristy Bolsinger — Thu, 14 May 2015 12:55:00 +0000

Keep your social in tip-top functioning shape by executing these simple, clean procedures in no-time

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Measuring Progress And Success On Your Blog

Kristy Bolsinger — Thu, 12 Jun 2014 17:25:00 +0000

A blog is almost always a good idea and a top SEO recommendation. But how and when do you know if it delivers? If it brings you anything?

Kristy Bolsinger, Social Media Marketing Strategist for RealNetworks (makers of RealPlayer), knows what's she's talking about and explains how it's done.

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Speak Up: Build Brand Authority Through Public Speaking

Kristy Bolsinger — Wed, 09 Oct 2013 13:25:39 +0000

Public speaking for some can be a frightening concept. For others, like myself, its something we look forward to and something to get excited over. For businesses however, its an often-untapped human authority-building engine. Having your organizations passionate ambassadors hit the road to proselytize your cause, brand, product or mission can add untold value to [...]

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Inbound Vs Outbound: Clearing Up Some Frequently Asked Inbound Marketing Questions

Kristy Bolsinger — Tue, 13 Aug 2013 13:25:28 +0000

Yes, this is another inbound marketing post. But wait - before you roll your eyes let me stop you. I'm not taking sides here. To be honest you can call your marketing whatever you want just so long as you're taking a holistic customer-centric view of your marketing and engagement efforts we'll be all right [...]

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A Tactical Guide On How To Do Influencer Outreach

Kristy Bolsinger — Tue, 11 Jun 2013 13:25:09 +0000

Conducting outreach it is a daunting task. Where to begin? What tools to use? Who do I target? How do you keep track? Over. Whelming. Let me walk you through some points that will get you started, coupled with some possible tools/solutions, and hopefully eliminate some of the unknown. Identification The first thing you need [...]

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Increase & Strengthen Your Social Efficiency By Documenting The Processes That Work

Kristy Bolsinger — Wed, 22 May 2013 13:25:01 +0000

As social capabilities mature they become like any other business process or work flow and need to be documented as such. Let me first start by saying there is such a thing as good process and bad process. I recently read this post on being a slave to process over on Overit.com and a lot [...]

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Social Stats: Stop Paying Attention to Locker-room Metrics

Kristy Bolsinger — Wed, 13 Feb 2013 14:25:00 +0000

We see it all over the place. People throwing around their page fan counts or even post tweet counts like they're some kind of badge of honor. The bigger they are, the better they [want you to think] they are. Like somehow these numbers validate their efforts and prove their worth. It's awkward. It's embarrassing. [...]

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Lean Learning: A guide to online learning on the cheap

Kristy Bolsinger — Fri, 01 Feb 2013 17:25:00 +0000

"An investment in knowledge pays the best interest" - Benjamin Franklin If there's one thing Internet marketing does is move and change. Quickly. It's a challenge for even those whose full time jobs it is to keep up with it all - let alone SMB owners or marketers whose time is divided across 100 [...]

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7 Types of Content To Get You Started on Pinterest

Kristy Bolsinger — Fri, 04 Jan 2013 14:25:00 +0000

Riding on the wave of image based social media sites Pinterest has captured our attention. Some times it's a marketers best friend. It can drive product awareness, sales, traffic and even links. At others...it can be the most confusing part of your day. "What in the world are you supposed to 'pin'", you might be [...]

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Three Influencer Outreach Tactics You Might Not Have Tried…On Purpose.

Kristy Bolsinger — Tue, 18 Sep 2012 13:25:00 +0000

You know your industry and space better than anyone. You know who your communities big-wigs and influencers are but you’re struggling to build relationships with them. Here are three tactics that can work incredibly well when done right. You might already be doing these with other people. Turn them on your targeted influencers – in a genuine way – and watch the relationships flourish.

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