Kyle Sanders, Author at Search Engine People

Managing A Brand: Storytelling and Design

Kyle Sanders — Mon, 30 Oct 2017 12:49:00 +0000

Some product team managers get involved with work on the ground level, micromanaging their team members. This article will advocate for a broader approach, allowing team members to explore their own ideas and worry over the details while the manager determines the overall direction of the narratives for products, brands, and users. To begin with, [...]

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Mobile Shopping Cart Optimization: Do’s & Don’ts

Kyle Sanders — Thu, 13 Apr 2017 12:53:00 +0000

Mobile commerce is exploding. No hyperbole there. It just is what it is. Mobile is very close to matching desktops in terms of transactions and a stunning 40% of transactions are taking place across multiple devices. Beyond that, mobile commerce sales increased approximately 39% to the tune of $104+ Billion in 2015. [...]

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7 Must-Have Enhancements For Your Local Landing Pages

Kyle Sanders — Wed, 16 Nov 2016 12:52:00 +0000

Local SEO can be a touchy subject. It's filled with pitfalls and problems, but just as many opportunities to improve if you know where to look. Keeping this in mind, let's take a gander at some of the shifting standards in the Local SEO game, for those all-important directors of traffic and conversion: the local [...]

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5 Opportunities To Increase Average Order Value

Kyle Sanders — Thu, 14 Jul 2016 13:48:44 +0000

It behooves most ecommerce sites to maximize their bottom line. Some attack this with a top-down approach; trying to boost overall traffic and make sure it doesn't decline. Others look to increase the value of each order that a customer makes. Both methods have their place, but today's post is all about making good on [...]

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PX Design: Tailored User eXperience For Individuals

Kyle Sanders — Tue, 05 Apr 2016 12:55:00 +0000

Personalization is the newest frontier for UX professionals. An overall positive user experience for a vast audience is obviously still a goal, but taking collected knowledge about individual users, leads, visitors, or customers whatever the case may be is a fantastic way to increase engagement, sales, or any other conversion goal you like. But taking [...]

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5 Ways To Improve UX And Increase Visitor Engagement

Kyle Sanders — Thu, 03 Mar 2016 13:55:00 +0000

The user experience of a website is an integral part of any web strategy. Users are the only ones who determine the efficacy of your offering. Therefore, it’s a good idea to make sure their needs are represented throughout the design process. Each decision should be centered on how it will affect the UX, and [...]

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