Larry Alton, Author at Search Engine People

How To Dominate Your Niche By Using SEO Judo

Larry Alton — Fri, 15 Jun 2018 13:18:29 +0000

Being an online entrepreneur often comes with the determination to dominate your niche. Expertise, experience, and a keen ability to research greatly contribute to this goal. So does having an eye for detail. However, SEO is by far one of your best tools – with one catch. You’ve got to turn your SEO game [...]

The post How To Dominate Your Niche By Using SEO Judo appeared first on Search Engine People.

How Pure HTML/CSS Websites Still Have SEO Advantages

Larry Alton — Fri, 18 May 2018 12:49:00 +0000

The 1990s have faded into memory, and clunky web design has faded with them -- mostly. Still, some people continue to stick to pure HTML/CSS websites, and refuse to get on board with platforms that generate more dynamic content. Most people today assume that building an HTML website is an archaic practice, but it retains [...]

The post How Pure HTML/CSS Websites Still Have SEO Advantages appeared first on Search Engine People.

Powerful Tips for Increasing Email Opt-Ins and Retaining Subscribers

Larry Alton — Fri, 13 Apr 2018 12:49:00 +0000

If you don’t have an email list for your business, there’s a gaping hole in your digital marketing strategy. An email list is one of the most powerful assets a business can have in today’s marketplace; you need to be doing everything you can to create and maintain a healthy list of your own. [...]

The post Powerful Tips for Increasing Email Opt-Ins and Retaining Subscribers appeared first on Search Engine People.

The Need for Authenticity: Customer Engagement & Content Marketing

Larry Alton — Fri, 23 Feb 2018 13:49:00 +0000

In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online marketing is to promote brand authenticity through content marketing. Promoting Authenticity Via Content Conversions drive revenue. [...]

The post The Need for Authenticity: Customer Engagement & Content Marketing appeared first on Search Engine People.

Mobile Design Kills Conversions: Here’s What to Do About It

Larry Alton — Fri, 01 Dec 2017 13:49:00 +0000

Mobile traffic has increased steadily for the past several years, overtaking desktop traffic for the first time late last year, so it’s no wonder why webmasters have scrambled to make their websites more appealing to mobile visitors. In line with the trend, Google has made it a requirement that all websites be more “mobile [...]

The post Mobile Design Kills Conversions: Here’s What to Do About It appeared first on Search Engine People.

5 Strategies To Help You Convert To Multi-Screen Marketing

Larry Alton — Fri, 20 Oct 2017 12:49:00 +0000

Historically, television ads have been one of the most effective ways to reach a large audience. TV broadcasts, when first introduced, reached millions of residents in ways that were never before possible. The development and popularization of the internet led to a new revolution, connecting people in new ways, and presenting an alternative to [...]

The post 5 Strategies To Help You Convert To Multi-Screen Marketing appeared first on Search Engine People.

5 Psychological Concepts That Can Improve Your Content Marketing

Larry Alton — Thu, 05 Oct 2017 12:49:00 +0000

Though you may not have thought about it in such specific terms, content marketing is all about psychology. You need to understand who your target audience is, discover what topics and angles will appeal to them most, and then provide it to them. You also need to offer some degree of persuasion, as most [...]

The post 5 Psychological Concepts That Can Improve Your Content Marketing appeared first on Search Engine People.

10 Google Analytics Event Goals You Need To Set

Larry Alton — Wed, 16 Aug 2017 12:49:00 +0000

There is arguably no free resource that’s more valuable to today’s online business than the Google Analytics platform. It’s a tool that would normally cost thousands of dollars per year, but is Google’s gift to you. Having said that, are you making the most out of the platform by tapping into the “goals” feature? Tracking [...]

The post 10 Google Analytics Event Goals You Need To Set appeared first on Search Engine People.

4 Keyword Mapping Goals

Larry Alton — Fri, 31 Mar 2017 18:09:00 +0000

Each page of your site has the potential for search ranking. While your overall domain will carry its own authority and relevance to particular keyword terms, it’s your individual pages that do most of the heavy lifting. You use your individual pages to target specific keyword phrases, and build up their page authority to [...]

The post 4 Keyword Mapping Goals appeared first on Search Engine People.

How to Design Dashboards That Make Sense

Larry Alton — Fri, 24 Feb 2017 14:25:00 +0000

Over the past decade, there’s been a swift surge in the volume of data businesses have available at their disposal – specifically when it comes to website analytics and SEO. While this is good news, the fact remains that raw data without any ability to synthesize and interpret is quite useless. As a result, analytics [...]

The post How to Design Dashboards That Make Sense appeared first on Search Engine People.