Laura Callow, Author at Search Engine People https://www.searchenginepeople.com/blog/author/laura-callow Canada's Search and Social Media Authority Mon, 03 Jun 2013 03:10:18 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Laura Callow, Author at Search Engine People https://www.searchenginepeople.com/blog/author/laura-callow 32 32 PPC Ad Sitelinks: What They Are & How To Get Them https://www.searchenginepeople.com/blog/ppc-ad-sitelinks.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/ppc-ad-sitelinks.html#comments Mon, 16 Aug 2010 09:27:00 +0000 https://www.searchenginepeople.com/?p=6601 PPC Ad Sitelinks are a newer version of the organic sitelinks Google shows under some of its listings.

What are they exactly, how do they work, what are their limitations and how do you get them?

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]]> https://www.searchenginepeople.com/blog/ppc-ad-sitelinks.html/feed 4 HOW TO: Stimulate & Maintain Search Marketing Integrity to Get Results https://www.searchenginepeople.com/blog/how-to-stimulate-maintain-search-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-stimulate-maintain-search-marketing.html#comments Wed, 04 Nov 2009 11:47:13 +0000 https://www.searchenginepeople.com/?p=5360 Make your life as an in-house search marketer easier and more efficient; create processes that hook into your company. Laura Callow, Senior Search Marketing Manager for Intuit Global Business Division, introduces us to the two key steps to achieve this with maximum results. Step One The First Step is to identify exactly what folks you [...]

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]]> https://www.searchenginepeople.com/blog/how-to-stimulate-maintain-search-marketing.html/feed 1 Measuring SEO ROI – What You May Be Missing https://www.searchenginepeople.com/blog/measuring-seo-roi-%e2%80%93-what-you-may-be-missing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/measuring-seo-roi-%e2%80%93-what-you-may-be-missing.html#comments Wed, 22 Jul 2009 11:21:16 +0000 https://www.searchenginepeople.com/?p=4152 Yes, I realize that measuring SEO ROI sounds simple enough. Its not so much a case of measuring per se, as a case of is what youre measuring enough? Case in point: In-house SEO: Tasked with measuring and comparing last years SEO ROI to this years, its a given that one of the basic formulae [...]

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