Lauren Sorenson, Author at Search Engine People https://www.searchenginepeople.com/blog/author/laurensorenson Canada's Search and Social Media Authority Wed, 22 Oct 2014 15:23:27 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Lauren Sorenson, Author at Search Engine People https://www.searchenginepeople.com/blog/author/laurensorenson 32 32 How to Craft a Compelling Case Study to Convert More Customers https://www.searchenginepeople.com/blog/howto-case-study.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 13 Apr 2012 13:25:39 +0000 https://www.searchenginepeople.com/?p=26482 We as marketers spend a lot of time worrying about our next customer. Where do they come from? Who are they? What will they like about us? What problem can we solve for them? We are constantly asking ourselves these questions, but there is a distinct and specific group that may already hold the answers [...]

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