Leo Dimilo, Author at Search Engine People

How To Get Started With An Email List

Leo Dimilo — Tue, 31 Mar 2015 13:25:00 +0000

Choosing a provider should not be based on price but on needs. The reality is that most email autoresponder services are priced so competitively that price doesn't matter. Don't go with a free service though.

The post How To Get Started With An Email List appeared first on Search Engine People.

Canonicalization & Pagination 101 for e-commerce Websites

Leo Dimilo — Tue, 21 May 2013 18:25:55 +0000

Perhaps one of the more troubling conundrums that SEO's face is canonicalization. Running a close second is pagination. Here's An Example You have an e-commerce website and you want to rank for "beach towels". Currently, you have a category page that points to a section where all your beach towel products are organized and displayed. [...]

The post Canonicalization & Pagination 101 for e-commerce Websites appeared first on Search Engine People.

5 ways to rejuvenate and promote old content

Leo Dimilo — Mon, 18 Mar 2013 14:25:40 +0000

As a runner, I can tell you that when you are first starting out as a beginner, things are difficult. Arms flail. Legs tend to wobble. Everything feels off balance. If you do it long enough though, your body starts to figure out ways to economize the motion. You run with deliberation, economizing every step [...]

The post 5 ways to rejuvenate and promote old content appeared first on Search Engine People.

7 things to think about before running a local SEO campaign

Leo Dimilo — Thu, 17 Jan 2013 17:25:02 +0000

Localized SEO is different than other SEO campaigns. To put it simply, it isn't so "macro". There are usually no departments that you are dealing with. There is less money. In most cases, it is a highly intimate relationship between yourself and the business owner. Smaller doesn't necessarily have to mean less though. If you [...]

The post 7 things to think about before running a local SEO campaign appeared first on Search Engine People.

3 Alternative Solutions to Replace the Google Feedburner Service

Leo Dimilo — Thu, 08 Nov 2012 15:25:19 +0000

It shouldn't be a surprise that Google is planning on shutting down it's feed management system, Feedburner. Considering the fact that RSS news feeds are being used less and less as social media is now the new form of news gathering, news feeds are now used mostly by us dinosaurs. This could be bad news [...]

The post 3 Alternative Solutions to Replace the Google Feedburner Service appeared first on Search Engine People.

The 5 Deliverables For Local SEO For Small Businesses

Leo Dimilo — Tue, 07 Aug 2012 16:25:27 +0000

For the modern SEO, it all boils down to understanding the small business and their needs and then giving them the options to help them decide what strategy will work out best for them long term.

The post The 5 Deliverables For Local SEO For Small Businesses appeared first on Search Engine People.

The 5 Stages of a Marketing Campaign.

Leo Dimilo — Mon, 18 Jun 2012 13:25:00 +0000

So, you get a call from a local pizza restaurant who was referred to you by a friend. He wants to use the web to increase his visibility. What do you do? That's actually a trick question. While SEO professionals would naturally lean into rank visibility, there are way more ways to increase it than [...]

The post The 5 Stages of a Marketing Campaign. appeared first on Search Engine People.

4 Steps to Doing Keyword Research For Existing Content

Leo Dimilo — Wed, 16 May 2012 13:25:00 +0000

For someone who knows how SEO works, we tend to work in the right order- keyword research then content. In a perfect world, every job that we get would be in the right order. Unfortunately, the role of an SEO typically involves reverse engineering the content on a website to ensure that what the webmaster wants to rank for will (hopefully) get ranked.

The post 4 Steps to Doing Keyword Research For Existing Content appeared first on Search Engine People.

On Page Optimization Tips for Local Businesses

Leo Dimilo — Thu, 19 Apr 2012 13:25:00 +0000

The good news is that ranking locally is infinitely easier than ranking regionally or nationally.

It all starts with understanding how to optimize your website....aka on page optimization.

The post On Page Optimization Tips for Local Businesses appeared first on Search Engine People.

5 Practical Link Building Strategies for Local Businesses

Leo Dimilo — Mon, 05 Mar 2012 14:25:02 +0000

The best link building practices build networks that go beyond dumping exact anchor text URLs across the web. The best link building practices involve leveraging a businesses existing network for traffic referrals first because the return is the highest there.

The post 5 Practical Link Building Strategies for Local Businesses appeared first on Search Engine People.