Lia Boangiu, Author at Search Engine People

8 Blogging Stats For Your 2017 Strategy

Lia Boangiu — Tue, 18 Jul 2017 12:49:00 +0000

If you subscribe to at least one good marketing news site, you’re well aware that everyone is still blogging to promote their products, services, and companies. What I want to look at in what follows are some of the trends that we’re likely to see happen, or which will continue into this year. I’ve [...]

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When To Use An Empathy Map

Lia Boangiu — Mon, 03 Oct 2016 12:55:00 +0000

The Empathy Map is one of those tools that’s not only useful to almost every department in a company, but which is also free. You can either draw it yourself, or use an online template - the latter’s especially useful for teams that work remotely and need a common ground for communication and planning. What’s [...]

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30 Things to Get Right When Hiring a Digital Marketing Agency [Rookie Guide]

Lia Boangiu — Thu, 14 Jan 2016 13:50:00 +0000

The best time to hire a digital agency is when it’s still an option, not when it becomes a necessity to get the company out of stagnation or fight heavy competition. A good campaign can grow with your company and change course depending on how the business evolves, while keeping charge of identity aspects like [...]

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How CTA’s Can Massively Increase Downloads For Your Mobile App

Lia Boangiu — Mon, 19 Oct 2015 13:50:49 +0000

App store optimization (ASO) is almost completely different from web SEO, and it means taking care of several details that will get your app visible among all those competitors. By the last average count, Google Play offers users 1.5 million apps to choose from, with Apple's iTunes roughly 1.4 million. It's true that you won't [...]

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Why You Don’t Need to Choose Responsive Design (But Should)

Lia Boangiu — Mon, 20 Jul 2015 13:50:00 +0000

Google's launch of the Mobile-Friendly Algorithm almost set the world of SEO on fire. Digital marketers, SEOs, web designers and developers were preparing their torches and pitchforks for an Apocalypse of unforeseen magnitude as Google were stating the update would have a bigger impact than Panda and Penguin combined. It's been over two months since [...]

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