Linda Aylesworth, Author at Search Engine People https://www.searchenginepeople.com/blog/author/linda-aylesworth Canada's Search and Social Media Authority Thu, 16 Oct 2025 14:04:02 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Linda Aylesworth, Author at Search Engine People https://www.searchenginepeople.com/blog/author/linda-aylesworth 32 32 The Internet is Drowning in AI Content. Here is Why Human Writing Still Wins https://www.searchenginepeople.com/blog/the-internet-is-drowning-in-ai-content-here-is-why-human-writing-still-wins.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/the-internet-is-drowning-in-ai-content-here-is-why-human-writing-still-wins.html#comments Tue, 19 Aug 2025 14:18:36 +0000 https://www.searchenginepeople.com/?p=94561 Visit any blog or scroll through LinkedIn, and you can spot it. The tone is smooth. The grammar is perfect. The structure is solid. But after a few paragraphs, you realize something is missing. It all sounds right, but says nothing. This is what happens when machines write everything. And it is everywhere. Large [...]

The post The Internet is Drowning in AI Content. Here is Why Human Writing Still Wins appeared first on Search Engine People.

]]> https://www.searchenginepeople.com/blog/the-internet-is-drowning-in-ai-content-here-is-why-human-writing-still-wins.html/feed 1 Why Every Business Needs a Newsletter https://www.searchenginepeople.com/blog/why-every-business-needs-a-newsletter.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 26 May 2025 17:28:24 +0000 https://www.searchenginepeople.com/?p=93108 Every business owner wants to build stronger relationships with their customers and keep their brand top of mind. But how do you achieve that in a world full of distractions? The answer is simple: a newsletter. It’s not just another marketing tool; it’s your direct line to your audience, delivered straight to their inbox. [...]

The post Why Every Business Needs a Newsletter appeared first on Search Engine People.

]]> Getting the Most Out of Google AI Overviews https://www.searchenginepeople.com/blog/getting-the-most-out-of-google-ai-overviews.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 09 Dec 2024 21:02:24 +0000 https://www.searchenginepeople.com/?p=83104 In the fast-paced world of digital marketing, Google AI Overviews are already becoming a staple. Picture this: a digital landscape where AI Overviews dominate the search results, providing users with concise, targeted information. For marketing managers and business owners, this isn’t just a passing trend; it’s an opportunity to supercharge your strategy. Understanding AI [...]

The post Getting the Most Out of Google AI Overviews appeared first on Search Engine People.

]]> How Do I Advertise on Facebook? https://www.searchenginepeople.com/blog/how-do-i-advertise-on-facebook.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 29 Nov 2024 18:46:19 +0000 https://www.searchenginepeople.com/?p=82984 Check Out Our Step-By-Step Guide to Successful Advertising on Facebook Reach plays a huge role in determining which platforms advertisers allocate their budgets to, and Facebook doesn't disappoint. With over 3.07 billion monthly active users (MAU) worldwide as of the close of 2023, Facebook captures the attention of 37.7% of the total worldwide population [...]

The post How Do I Advertise on Facebook? appeared first on Search Engine People.

]]> How Do I Add My Business to Google https://www.searchenginepeople.com/blog/how-do-i-add-my-business-to-google.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 30 Oct 2024 18:35:13 +0000 https://www.searchenginepeople.com/?p=82892 Creating a free Google business listing – also known as a Google Business Profile – is a powerful tool that can help build your business in more ways than one. When correctly and professionally optimized, it makes it easy for consumers to discover, learn more about and contact your business, and can also showcase [...]

The post How Do I Add My Business to Google appeared first on Search Engine People.

]]> What is PPC? https://www.searchenginepeople.com/blog/what-is-ppc-2.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 27 Aug 2024 18:14:00 +0000 https://www.searchenginepeople.com/?p=82775 Want to learn about PPC advertising and how it can boost your business but not sure where to start? Search Engine People, Canada's leading search engine marketing agency, is here to help. What is Pay-Per-Click? Table of Contents • What is PPC? • What is PPC Advertising? • How Exactly Does PPC [...]

The post What is PPC? appeared first on Search Engine People.

]]> How Do You Advertise on YouTube? https://www.searchenginepeople.com/blog/how-do-you-advertise-on-youtube-search-engine-people.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 24 Jul 2024 21:34:46 +0000 https://www.searchenginepeople.com/?p=82609 Learn how to advertise on YouTube. Read Our 10 Easy Steps to Success (Plus Pro Tips)As advertisers across the globe look to get the biggest bang for their buck, video marketing – and advertising on YouTube in particular – has become an important option. According to the 2024 Global Digital Report by We Are [...]

The post How Do You Advertise on YouTube? appeared first on Search Engine People.

]]> The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE) https://www.searchenginepeople.com/blog/mastering-the-impact-of-google-search-generative-experience-sge.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 04 Apr 2024 17:36:23 +0000 https://www.searchenginepeople.com/?p=81709 Learn How to Master the Impact of Google Search Generative Experience (SGE) In the ever-evolving world of digital marketing, SEO remains crucial for enhancing your online visibility. In its quest to deliver an enhanced and more tailored search experience, Google’s latest update, the Google Search Generative Experience, introduces a game-changing approach to [...]

The post The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE) appeared first on Search Engine People.

]]> Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority https://www.searchenginepeople.com/blog/migrating-to-google-analytics-4.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 01 Apr 2022 18:53:01 +0000 https://www.searchenginepeople.com/?p=78002 GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential that your data is migrated carefully to avoid any loss.   It’s no secret that great analytics is one of the keys to business success. Google Analytics has been instrumental in helping your company [...]

The post Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority appeared first on Search Engine People.

]]>