Lindsey Knapton, Author at Search Engine People

Easily Lose Tons Of Money With This AdWords Geo-Targeting Setting

Lindsey Knapton — Thu, 02 Jul 2015 13:50:00 +0000

AdWords has a variety of geo-targeting capabilities - you can geo-target by city, postal code, and even a radius around your desired location. What you may not have paid much attention to are the 'Location options (advanced)' settings. By default, your campaigns are set to target 'People in, or who show interest in my targeted [...]

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Currently Running AdWords? Here’s Why You Should Also Be Using Bing Ads

Lindsey Knapton — Fri, 19 Dec 2014 15:25:12 +0000

As an advertiser, one of the questions I often get asked is "How do we get more?". One of the easiest answers is Bing. For most accounts, Search is the strongest venue for driving qualified traffic and ultimately conversions. If AdWords Search is maxed out, one simple way to increase reach is by using Bing [...]

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Using Facebook Custom Audiences to Re-Engage Existing or Potential Customers

Lindsey Knapton — Wed, 30 Apr 2014 13:25:53 +0000

We know that Facebook ads attract a lot of eyeballs, and have potential to spend a hefty amount - but they don't always have the return that we were hoping for. Within the last year, Facebook has launched a number of new advertising products but with so many available options, where do you start and [...]

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