Lisa Zheng, Author at Search Engine People https://www.searchenginepeople.com/blog/author/lisazheng Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:09:59 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Lisa Zheng, Author at Search Engine People https://www.searchenginepeople.com/blog/author/lisazheng 32 32 A Step By Step Guide To Email Testing https://www.searchenginepeople.com/blog/step-step-guide-email-testing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 08 Sep 2017 12:49:00 +0000 https://www.searchenginepeople.com?p=69850&preview=true&preview_id=69850 Email is still one of the quickest and easiest ways to get in front of people. That's why inboxes are flooded with newsletters, notifications and more — inboxes are prime real estate. That's why your messages have to stand out from the rest so that they boost user engagement and conversions. This is where [...]

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]]> How To Turn Your Tutorial Videos Into Marketing https://www.searchenginepeople.com/blog/how-to-make-good-tutorial-videos.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-make-good-tutorial-videos.html#comments Mon, 09 Jan 2017 14:54:00 +0000 https://www.searchenginepeople.com?p=65528&preview_id=65528 If you've ever gone on YouTube looking for help hooking up your cable, or fixing a leaky sink, or using a complex piece of software, you've probably experienced tutorial fatigue. Long-winded narrators. Shots that seem to go nowhere. Inexplicable, swooping transitions. While it can be infuriating to try and figure out where the 17-minute video [...]

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]]> https://www.searchenginepeople.com/blog/how-to-make-good-tutorial-videos.html/feed 2 The Art of Email Outreach for Link Building https://www.searchenginepeople.com/blog/art-email-outreach-link-building.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 10 Nov 2016 12:58:00 +0000 https://www.searchenginepeople.com?p=65205&preview_id=65205 Getting traffic to your blog can be a tricky thing, especially when you're reaching out to a very specific customer niche. While the key is still to have great content, it can't hurt to reach out to people to gain backlinks to your site and help jump start your traffic. Link building is important to [...]

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