Louise McCartan, Author at Search Engine People https://www.searchenginepeople.com/blog/author/louisemccartan Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:14:14 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Louise McCartan, Author at Search Engine People https://www.searchenginepeople.com/blog/author/louisemccartan 32 32 Link Google Plus to AdWords for Higher CTR https://www.searchenginepeople.com/blog/link-google-plus-to-adwords-for-higher-ctr.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/link-google-plus-to-adwords-for-higher-ctr.html#comments Wed, 29 Jan 2014 14:25:53 +0000 https://www.searchenginepeople.com/?p=44264 When Google AdWords launched Social Extensions, I was a little sceptical of the benefit. How could adding a link to a Google+ business page improve conversions? I have to say, I've been proved wrong. The investment Google has made in social means that it's here to stay. Benefits of AdWords Social Extensions 1. Social Proof [...]

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]]> https://www.searchenginepeople.com/blog/link-google-plus-to-adwords-for-higher-ctr.html/feed 1 What to include in your PPC Report https://www.searchenginepeople.com/blog/what-to-include-in-your-ppc-report.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/what-to-include-in-your-ppc-report.html#comments Thu, 11 Jul 2013 13:25:17 +0000 https://www.searchenginepeople.com/?p=40776 Your boss is expecting an AdWords performance report. Not sure what to report on? Before you get into a black hole of AdWords and Analytics data, first decide what your goals are and what the essential metrics to report on are. PPC Reporting Structure PPC Goal Setting Aimlessness is not the way to go. You'll [...]

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]]> https://www.searchenginepeople.com/blog/what-to-include-in-your-ppc-report.html/feed 3 How to Make Sure your Best Converting Ads are Shown? https://www.searchenginepeople.com/blog/how-to-make-sure-your-best-converting-ads-are-shown.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 07 Feb 2013 17:25:30 +0000 https://www.searchenginepeople.com/?p=33647 This post is inspired by the following New York Times article. This excerpt describes a business owner's struggle with getting his best converting AdWords ads to show. I've continued below with tips to help with this problem. "The daily budget hadn't been exhausted, but Google was only showing the ads that got the most impressions [...]

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]]> Targeting Interest Categories in AdWords Display Advertising https://www.searchenginepeople.com/blog/targeting-interest-categories-in-adwords-display-advertising.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/targeting-interest-categories-in-adwords-display-advertising.html#comments Mon, 17 Sep 2012 13:25:54 +0000 https://www.searchenginepeople.com/?p=30071 Using Google AdWords Display Advertising, you can show ads to potential customers as they browse the web. There are several ways to target these customers. For example, you can select the specific sites that you want your ads to appear on (placement targeting), or create a context from a selection of themed keywords, placing your [...]

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]]> https://www.searchenginepeople.com/blog/targeting-interest-categories-in-adwords-display-advertising.html/feed 1 How to Improve AdWords Performance with Sitelinks https://www.searchenginepeople.com/blog/adwords-performance-sitelinks.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/adwords-performance-sitelinks.html#comments Tue, 12 Jun 2012 13:25:30 +0000 https://www.searchenginepeople.com/?p=27945 What are AdWords Sitelinks? Google AdWords sitelinks are links to specific pages of your website that you can add to appear directly beneath your AdWords ad text (as below in the red box). AdWords sitelinks appear on Google search results pages, both above the natural search results and below them. Google allows you to submit [...]

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