Lyena Solomon, Author at Search Engine People

Globalization Team: Growing and Scaling

Lyena Solomon — Mon, 16 Apr 2018 12:49:00 +0000

This is the third and final post on getting your Localization effort off the ground. First post explored the initial phase of planning and setting expectations - How to Plan Website Globalization & Localization . Once you have a support plan for your mission and a system to measure success and report on your [...]

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SEO Localization Roles and Support Systems

Lyena Solomon — Thu, 08 Feb 2018 13:49:00 +0000

Everything starts with planning and setting expectations and goals. I covered initial phase of website Localization in How to Plan Website Globalization & Localization post. By now, you should know your organization’s globalization mission and have a plan to support it. Armed with goals to support the mission and metrics to benchmark against competitors, you [...]

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How To Plan Website Globalization & Localization

Lyena Solomon — Tue, 15 Aug 2017 12:49:00 +0000

Global economy requires companies to adapt web strategies to regional audiences. Globalization became a necessity, a strategy to make wider audiences understand your product, brand, message, website, offer. Progressive companies not only translate their website content in many languages, but improve the online experience for prospects and customers as well. Companies want to launch [...]

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The Analytics Audit You Should Do

Lyena Solomon — Mon, 13 Mar 2017 14:55:00 +0000

What can I say about an Analytics Audit that has not been said before? The answer is simple: nothing. It is also impossible to cover a thorough Analytics audit in one short post. That said, it does not mean that there is nothing to talk about. The main reason people want to audit their [...]

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Getting Things Done In A Large Company

Lyena Solomon — Wed, 04 Jan 2017 14:05:00 +0000

Getting things done in a large company can be complicated. It does not matter if you manage just SEO or responsible for the whole site; if you just joined a global company or contracting for one. You will need to work with multiple teams, fulfill a variety of requests, and communicate with many stakeholders. Processes [...]

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Dimensions & Metrics: Which Is What In Analytics

Lyena Solomon — Mon, 22 Aug 2016 12:55:00 +0000

Let’s get straight to the point and make it simple. Metric is a number. It is a Count (a total or a sum), an average, or a Ratio (one number divided by another number). Metrics are measurable. Dimension is an attribute of a visitor to your website – where they came from, their location, how [...]

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How To Do A Content Gap Analysis

Lyena Solomon — Tue, 14 Jun 2016 13:55:00 +0000

When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. Inspecting specific queries and results in SERPs to understand authority, relevancy, freshness that Google is looking [...]

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How Conversion Paths Work

Lyena Solomon — Wed, 04 May 2016 12:55:00 +0000

There is no way to tame your visitors. They will not obey your rules. They will not follow the path you laid out for them. They will make their own paths, they will use as many devices they want to - not to confuse you, really, but to get an answer to their question. [...]

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What To Avoid In A Web Developer

Lyena Solomon — Tue, 08 Mar 2016 13:55:00 +0000

I love web developers. I love working with web development teams, I love arguing about strategy and solutions, I love that we speak the same language. I feel connected, comfortable, and energized talking implementation, solutions, and use cases. I work with web developers every day and after every software release, I am proud of the [...]

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15 Quick Ways to Check The Health of Your SEO Program

Lyena Solomon — Thu, 28 Jan 2016 15:14:00 +0000

If you are running an SEO program, you are in for a long haul. Sometimes, it takes from 6 months to a year to see a slight improvement in online visibility attributable to SEO efforts. You do not need to wait a year or longer to understand if your SEO program is succeeding or [...]

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