Mandy Pennington, Author at Search Engine People

Practical Tips For Integrating Video Into Your Marketing

Mandy Pennington — Tue, 28 Nov 2017 13:49:00 +0000

It’s a beautiful thing when you find a marketing strategy that people want more of. Every day, we’re shown thousands of advertising messages, most of which we’re blind to. But believe it or not, 43% of people want to see more video content from marketers - a key statistic that should be your call [...]

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Use Customer Journey Maps To Craft Better Experiences

Mandy Pennington — Thu, 17 Aug 2017 12:49:00 +0000

Today’s buyers and browsers have more ways to interact with businesses than ever. From voice search and proximity-based marketing to social media and live chat, it’s never been easier to connect with customers. But this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience. According to a study by [...]

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Making Your Content Locally Relevant

Mandy Pennington — Mon, 08 May 2017 13:35:00 +0000

For businesses with multiple locations or large brands with dozens (or more!) distribution points, it can seem daunting to create content that’s specific to each and every geographic region you serve. While it may be a lot of work, it’s well worth the effort. Content that is locally relevant: Sends signals to improve your [...]

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How To Correct N.A.P. When You Don’t Have Access Anymore

Mandy Pennington — Wed, 08 Feb 2017 14:55:00 +0000

“An ex-employee set me up on my Google My Business.” “I’m not good with computers - I didn’t save the password to my YellowPages.” “I don’t have that email address anymore to get into that listing. Sorry.” If you’re familiar with helping businesses with their local SEO, you’ve probably heard something like these responses when [...]

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5 Local SEO Pitfalls That Can Cost You

Mandy Pennington — Mon, 10 Oct 2016 12:52:00 +0000

If you would have asked a small business owner 10-20 years ago, “What’s your greatest challenge to getting found by new customers?” She may have said something about how her location could be better or he may have replied that his newspaper ad could be bigger. Today, it’s an entirely different world for small [...]

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Listen Up! Establishing A Small Business Listening Strategy

Mandy Pennington — Wed, 08 Jun 2016 12:57:00 +0000

Social listening isn't just a strategy for enterprise-level organizations. There isn't a business, organization, or individual who couldn't benefit from opening their ears up to feedback and recognizing its value. If you work with small businesses or are part of a small business, it's important to make listening a core part of your marketing efforts. [...]

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Develop A Trusted Business Twitter Account In 10 Minutes A Day

Mandy Pennington — Tue, 26 Jan 2016 15:44:37 +0000

A source for breaking news, a river of conversation, and a place to build your authority. Twitter is all of these things and more, but for anyone looking to develop trust on the network, it can seem like a daunting task. Anyone who has a presence on social media at all knows that attention [...]

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5 Things Improv (Of All Things!) Can Teach You About SEO

Mandy Pennington — Fri, 18 Dec 2015 13:50:00 +0000

Many SEO professionals spend their weekends watching Saturday Night Live (this one included, from time to time!) - but did you know that what you're seeing put into play week after week can actually make you better at optimizing marketing strategies? Improvisation, along with other types of performance art, can support creative thinking (and we [...]

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How SEO Copywriters Should Deal With Word Count Worries

Mandy Pennington — Mon, 16 Nov 2015 17:32:00 +0000

"For Google an article has to be 500 words long" -- "no, 200 is OK" ... No... or is it?

Expert writer Mandy Boyle sheds lights on SEO copywriting and word count

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3 Psychological Tools To Use In Landing Page Design

Mandy Pennington — Mon, 28 Sep 2015 10:50:00 +0000

The human brain is an incredible tool, but it can also be puzzling. For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally. You might not have thought about how psychology plays into landing page design, but at the root of it, it's what makes your site [...]

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