Martha Vasquez, Author at Search Engine People

Why I Still Do SEO After 20 Years — And Why You Might, Too

Martha Vasquez — Mon, 07 Jul 2025 16:14:59 +0000

20 years in SEO taught me one thing: Most people quit too soon. Here’s why the long game always wins (and how to play it). My relationship with SEO started with curiosity, a desire to understand how people search, how search engines crawled and indexed websites, and how businesses get found. Twenty years later, [...]

The post Why I Still Do SEO After 20 Years — And Why You Might, Too appeared first on Search Engine People.

Maximizing Google Ranking Factors for Local Businesses

Martha Vasquez — Mon, 06 Jan 2025 18:41:38 +0000

Google’s algorithm for local search rankings revolves around three essential elements: relevance, distance, and prominence. Understanding these factors is crucial for helping businesses shine in their local markets. In this guide, we’ll dive into each element and uncover actionable strategies to elevate your website online visibility. Whether you're managing Google Business Profiles (GBP) for your [...]

The post Maximizing Google Ranking Factors for Local Businesses appeared first on Search Engine People.

Everything You Need to Know: The Evolution of SEO

Martha Vasquez — Wed, 05 Jul 2023 14:31:32 +0000

When you think SEO, you probably think Google. The two are intricately linked. Over 90% of online searches going through Google. The first result on the Google search engine results page (SERP) accounts for 27.6% of all clicks for a given search. The top 3 results get 54.4% of clicks. The numbers speak for [...]

The post Everything You Need to Know: The Evolution of SEO appeared first on Search Engine People.

How To Prevent & Manage Negative Online Reviews

Martha Vasquez — Mon, 12 Sep 2016 12:55:00 +0000

Online Reviews are helpful for any type of business and customers. Users read the reviews before purchasing a product, hiring a service or visiting a place. A review is the statement of other customer’s experience, and it helps new customers make a decision and have information in advance before using a service o product. Now, [...]

The post How To Prevent & Manage Negative Online Reviews appeared first on Search Engine People.

Benchmark Your Locations With This Local Status Report

Martha Vasquez — Wed, 24 Feb 2016 15:02:00 +0000

It can be difficult for local business with multiple locations when it comes to do the status benchmark. However, it is important to know where you stand, what it needs to be corrected and what is the opportunity for those locations. Today, I will share an example of a local status report that can be [...]

The post Benchmark Your Locations With This Local Status Report appeared first on Search Engine People.

Get Local Results Without Google’s Change Location Search Filter Tool

Martha Vasquez — Wed, 02 Dec 2015 15:44:00 +0000

Google has confirmed that the search tool option to filter results by location has been permanently removed. Filtering search results by location is a feature that was underused by regular searchers. SEO's and other digital marketers used the tool to have a feeling for how localized results may look elsewhere. So, with the tool removed, [...]

The post Get Local Results Without Google’s Change Location Search Filter Tool appeared first on Search Engine People.

3 Easy To Implement Google Tips For Local Businesses

Martha Vasquez — Mon, 15 Jun 2015 14:35:38 +0000

Local SEO puts your business in front of potential customers ready to hire or buy services like yours within your geographical area. I will teach you three tips that help you gain visibility in search engines. These tips are extremely easy to implement and will give your business great online exposure. 1. Claim Your Business [...]

The post 3 Easy To Implement Google Tips For Local Businesses appeared first on Search Engine People.

Google Trusted Photographers for Google Business Inside View

Martha Vasquez — Fri, 13 Feb 2015 15:25:02 +0000

Google Business View is an online marketing tool that uses the same technology as Google StreetView. It lets businesses that get found on Google display a 360 virtual tour of the business location on the Google My Business page. These tours are executed and uploaded by a Google Trusted Photographer. Google Business View is for [...]

The post Google Trusted Photographers for Google Business Inside View appeared first on Search Engine People.

Google My Business Dashboard: 5 Messages that Need Attention

Martha Vasquez — Wed, 17 Sep 2014 13:24:07 +0000

Google My Business has become a very important part of business owners' online marketing strategies, and as such it is important to maintain it in a good status. Having to manage the Google My Business account and in addition the updates that Google has done lately can be a little challenging, especially when Google shows [...]

The post Google My Business Dashboard: 5 Messages that Need Attention appeared first on Search Engine People.

Solve 3 Common Google + Local (Places) Dashboard Problems

Martha Vasquez — Wed, 09 Jul 2014 13:25:37 +0000

Update: the move has now been completed. Google rolled out the new Google + Local dashboard platform for Canadian business owners back in August 2013. Not all dashboard platforms are fully migrated and business owners have to wait until Google updates automatically in order to experience the new "Places for Business" dashboard. Features & Benefits [...]

The post Solve 3 Common Google + Local (Places) Dashboard Problems appeared first on Search Engine People.