Martin Brown, Author at Search Engine People

How Customer Value Optimization Works

Martin Brown — Fri, 23 Dec 2016 16:08:00 +0000

In business, we love efficiency. We love to squeeze that extra 20% out of a process. Just like Einstein, we’d skip the socks to get a few more hours out of life, if only we could get important clients and investors to understand that a lack of socks does not mean a lack of professionalism. [...]

The post How Customer Value Optimization Works appeared first on Search Engine People.

How To Setup Subdomain Tracking

Martin Brown — Thu, 22 Sep 2016 12:47:00 +0000

Google Analytics is configured to record visitor traffic only for a single domain. This is the default setup. This means that when a visitor reaches a website -- example.com -- for the first time, Google Analytics records it as a new session from a new user. But if that visitor travels travels to and from [...]

The post How To Setup Subdomain Tracking appeared first on Search Engine People.

Target The Right Audience To Build Your Business

Martin Brown — Wed, 27 Apr 2016 15:13:35 +0000

Today's marketplace emphasizes the immediacy of the mobile moment coupled with the connection and personalization that's now expected in the customer experience. That makes it a real challenge for any business to identify who your potential customers are, what they want - and where you need to reach them. Fortunately, that same data-driven environment provides [...]

The post Target The Right Audience To Build Your Business appeared first on Search Engine People.