Matthew Murray, Author at Search Engine People

Dynamic Adwords: Show The Customer What They Want To See

Matthew Murray — Thu, 28 Sep 2017 00:49:00 +0000

“Give the customer what they want” is a tried and tested method for getting customer engagement and more sales. But what if your customers want something extremely specific? How can you make sure that what you’re showing them is exactly what they want to see? Imagine a situation where you could show your customer [...]

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Page One: What’s A Google Rank Worth

Matthew Murray — Thu, 06 Jul 2017 12:49:00 +0000

For many companies getting a high ranking on Google is a top priority. But is this a reasonable goal? Is the investment in SEO resources worth the possibility of achieving a top 3 Google rank for your desired keyword? Good business decisions require some quantified input, so here is an outline of how you [...]

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Get Found Using Google My Business

Matthew Murray — Wed, 12 Apr 2017 12:46:00 +0000

The internet has changed the way people shop. People often start on the internet and then visit stores in person. Of the people who conduct local searches on their smartphones before buying something, 50% end up visiting a store within the day. With so many motivated local buyers, it is important for [...]

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