Matt Janaway, Author at Search Engine People https://www.searchenginepeople.com/blog/author/mattjanaway Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:10:30 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Matt Janaway, Author at Search Engine People https://www.searchenginepeople.com/blog/author/mattjanaway 32 32 What Makes Good Backlinks (& How to Build Them!) https://www.searchenginepeople.com/blog/good-backlinks.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 01 May 2017 13:54:00 +0000 https://www.searchenginepeople.com?p=68781&preview=true&preview_id=68781 Backlinks are the lifeblood of SEO today, just as they were 10 years ago. According to CIO, backlinks are the second most important ranking factor, after content relevance; whereas Moz declares page- and domain-level back-links to be the most influential ranking factors. However, unlike 10 years ago, today it's the quality of the backlinks [...]

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]]> “People Who Bought This Also Bought” – Related Keyword Searches Unraveled https://www.searchenginepeople.com/blog/related-keywords.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 17 Jan 2017 14:22:00 +0000 https://www.searchenginepeople.com?p=65581&preview_id=65581 I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and candles, yet many online marketers ignore such simple cross-selling opportunities. Maybe it's because Google doesn't always consider [...]

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]]> 59 SEO Link Building Experts To Follow on Twitter https://www.searchenginepeople.com/blog/1504-link-building-experts-twitter.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/1504-link-building-experts-twitter.html#comments Tue, 28 Apr 2015 14:55:30 +0000 https://www.searchenginepeople.com?p=56778&preview_id=56778 Not all of these people label themselves as link builders. Some are rebranded as content marketers. Some lean more towards SEO. Fact is, these people not only know how to get the best links; they can get the best links -- and they're not afraid to share how it's done. I won't (shamelessly) include myself [...]

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]]> https://www.searchenginepeople.com/blog/1504-link-building-experts-twitter.html/feed 3 25 Amazing Ways to Boost eCommerce Conversion Rates https://www.searchenginepeople.com/blog/25-conversion-rate-boosters.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/25-conversion-rate-boosters.html#comments Thu, 28 Aug 2014 13:25:13 +0000 https://www.searchenginepeople.com/?p=49445 Recent research shows that 53% of businesses spend less than 5% of their total marketing budget on conversion optimization. 35% of the businesses report a conversion rate of less than 1%. It wouldn't surprise me if a good chunk of businesses don't even know their eCommerce conversion rates. For this reason, I will be highlighting [...]

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]]> https://www.searchenginepeople.com/blog/25-conversion-rate-boosters.html/feed 6 Traffic loss or penalty? – When to call in the SEO detectives https://www.searchenginepeople.com/blog/traffic-loss-or-penalty-when-to-call-in-the-seo-detectives.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/traffic-loss-or-penalty-when-to-call-in-the-seo-detectives.html#comments Fri, 22 Nov 2013 19:33:06 +0000 https://www.searchenginepeople.com/?p=42853 It can be unsettling when you log in-to Google Analytics and see a dip in the number of visitors landing on your site. A feeling of worry is likely; a small traffic drop could signify a larger issue and this drop could be the start of an avalanche. It could be that your website has [...]

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]]> https://www.searchenginepeople.com/blog/traffic-loss-or-penalty-when-to-call-in-the-seo-detectives.html/feed 10 10 Things To Track Using Google Analytics Custom Variables https://www.searchenginepeople.com/blog/title-10-things-to-track-using-google-analytics-custom-variables.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/title-10-things-to-track-using-google-analytics-custom-variables.html#comments Mon, 08 Jul 2013 17:25:40 +0000 https://www.searchenginepeople.com/?p=40715 Google Analytics is an invaluable asset for any web marketing team. There are some amazing things you can do in Analytics which might not appear so obvious at first. Once you discover the potential of custom variables you will be blown away with all the extra data you can gather. So What Is A Custom [...]

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