Matt Pollnow, Author at Search Engine People https://www.searchenginepeople.com/blog/author/mattpollnow Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:07:15 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Matt Pollnow, Author at Search Engine People https://www.searchenginepeople.com/blog/author/mattpollnow 32 32 The Benefits Of Ranking For Long Tail Keywords https://www.searchenginepeople.com/blog/15085-long-tail-keywords-benefits.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/15085-long-tail-keywords-benefits.html#comments Fri, 07 Aug 2015 13:50:00 +0000 https://www.searchenginepeople.com?p=57343&preview_id=57343 In the last few years, we have seen several major algorithm updates that impacted the organic rankings for many websites. Some of those impacts were quite negative where many websites that had enjoyed high page 1 rankings in the search results were suddenly nowhere to be found in the first few pages of results if [...]

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]]> https://www.searchenginepeople.com/blog/15085-long-tail-keywords-benefits.html/feed 2 5 Proven Strategies To Attract Qualified Leads https://www.searchenginepeople.com/blog/150351025-howto-attract-leads.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/150351025-howto-attract-leads.html#comments Fri, 06 Mar 2015 15:25:31 +0000 https://www.searchenginepeople.com?p=56141&preview_id=56141 It's important to make the distinction between just attracting web traffic and attracting quality traffic. These are strategies that will drive more qualified leads. 1. Content Having engaging quality content on your site with the proper keywords helps your visibility when users search for your services online. Unique content also helps with search engine [...]

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]]> https://www.searchenginepeople.com/blog/150351025-howto-attract-leads.html/feed 2 Seven Things You Need to Do Before Launching Your PPC Campaign https://www.searchenginepeople.com/blog/1025-ppc-campaign-checklist.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 02 Oct 2014 14:25:19 +0000 https://www.searchenginepeople.com/?p=50077   Being visible on the major search engines in both the organic and paid search results is a key strategy for good quality web traffic. Most businesses today rely on search based traffic to provide a large share of their leads, growth and revenue. For newer websites or those not ranking well organically, paid campaigns [...]

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]]> 5 Reasons You’re Having a Hard Time Getting More Leads https://www.searchenginepeople.com/blog/125-get-more-leads.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 01 Aug 2014 17:44:21 +0000 https://www.searchenginepeople.com/?p=49020 Image via The Rocketeer Most businesses today have websites with the intent of converting visitors to leads. When it comes to SEO and SEM campaigns, we see a lot of clients placing emphasis on increasing and improving traffic to their websites and rightly so. However, that is just one part of having a successful [...]

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