Matt Souza, Author at Search Engine People https://www.searchenginepeople.com/blog/author/mattsouza Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:52:14 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Matt Souza, Author at Search Engine People https://www.searchenginepeople.com/blog/author/mattsouza 32 32 How Copy Can Compliment Conversions – Part 1 https://www.searchenginepeople.com/blog/how-copy-can-compliment-conversions-part-1.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-copy-can-compliment-conversions-part-1.html#comments Tue, 15 Oct 2013 17:25:49 +0000 https://www.searchenginepeople.com/?p=42273 Every digital marketer who's worth his salt should know that content is king. While this phrase has certainly been used in excess, it's not often clear how marketers can take advantage of content to increase their bottom line. In this three part series of articles I'd like to take a look at a specific microcosm [...]

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